July 26, 2013 — Of approximately 7 Billion people alive on planet earth I am one this week who really wasn’t interested in the birth of a baby born to the parents of Prince William and his wife, Catherine, Duchess of Cambridge. I sure do wish them all well but I was astonished by the massive volume of media coverage over the event – but it did give me an idea about timeshare owners.
So here’s the Scoop: As many witnessed, it was nearly impossible — from MSNBC, CNN, Fox News, ABC, CBS, NBC and all the other cable or local stations — not to have been inundated by the coverage of little George’s arrival. If you missed it I can only describe the blitz by saying that it might rival, should it occur, the reporting of a ‘second coming’, so to speak.
The pomp and circumstance was unbelievable. There were jet fighter fly overs, helicopters hovered above the hospital, bells rang, there was a 41-gun (canon) salute and people in the streets of London were weeping with joy (and other cities/countries, too).
Party-goers were over indulging in the local pubs while diplomats and other government officials across England and around the world sent their accolades and gifts to a nation that once bragged “The sun never sets on the British Empire”.
Fireworks exploded over the city while crowds cheered and screamed with utter delight. Search lights scanned the night sky as if air-raids were once again coming from Germany to London as they did during WW II — and all talking heads and pundits in the USA were outright giddy, acting as if the moment was the most exhilarating and spectacular occasion of their entire lives.
And to top it all off the little toothless diaper-wearing lad will not likely – as many predict – ascend to the throne until 2070 or thereabouts (57 years from now) which means most if not all of the merry-makers this week won’t even be around to witness that glorious moment.
But to bring my timeshare owners thought back to the forefront – the treatment of the new addition to the Royal family – is how the personnel at every timeshare resort in the world needs to treat every single timeshare owner when they check-in and throughout their entire vacation (although toned down a notch or two).
You know, the millions of owners who have invested gobs of dollars each for the privilege/right to vacation with ‘us’ and who are responsible for filling all our bellies while contributing to a pretty darn good lifestyle that many of us enjoy!
And like the pay-back England enjoys from global tourism every year by supporting (and especially praising) their Monarchy, if we treated timeshare owners like royalty can you imagine all the positive feedback those owners would share with their friends, co-workers, neighbors and business associates?
That my friends is also known as priceless word-of-mouth advertising, and the benefits and sales that could have been generated from such a collective effort – across the board – from day one (late 60’s) would be nearly incalculable!
Unfortunately that is not what occurs at many TS resorts. And having vacationed at many properties over the years – some being the best of the best – my first-hand experience is that owners/exchangers are treated the same as Joe & Jane Doe
coming in and who rented a TS suite for a few nights, a week or longer.
Which would be okay if the service for everyone (owners/exchangers/renters) was equal, genuine, outstanding/superior and truly memorable but across the timeshare resort personnel spectrum and around the globe the service quality is all too often sort of a ho-hum ‘next’ approach to H O S P I T A L I T Y.
Now where do ya suppose that ‘next’ mindset originated?
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Contributing sometimes extravagant, bombastic, emotional, pompous or even pretentious writings about the timeshare industry, Scoop covers an array of industry related subjects each week including inside information, tips, scandals, interviews, forecasts as well as new (good or bad) products and services--- and, of course, all the 'Good', the 'Bad' and the 'Ugly'.
Stay tuned for what is sure to be a fun ride and check back to <em>Timeshare Scoop du Jour</em> each week for more of the inside scoop.