August 9, 2013 — With the remnants still scattered about from the recent global financial crisis that many believe was another full-blown Great Depression equal to the one that began in October of 1929, there are more than a few people worried behind the happy face of “all is better now” regarding the future of the timeshare industry and how it will all play out.
So Here’s the Scoop: I am one of those who is a bit anxious for an industry that I dedicated my life to. And though there are several ills that need to be attended to quickly there is probably no better diagnosis for what ails us a great deal than the understanding and agreement that our bruised image continues to cost us dearly in lost sales, sales and more sales year in and year out.
For the record there is nothing I want more than for all of us in this wonderful industry to continue to grow and prosper.
I want to see more independents come on board, I want to see newer resorts being built – the Brands to expand – more buyers, owners/members – more jobs created – higher incomes (salaries and commissions) – a better product & especially flexibility with use variations including more non-perpetual plans – improved marketing tactics and like the U.S. Army – I want us to be all we can be!
As such, and with an image in mind, let me suggest that the time has come (and is indeed long overdue) that we work collectively — as the same entity that revolutionized the global travel industry, that provided the traveling public a better way to live well while vacationing — to become recognized as the best, most respected and preferred Hospitality organization of choice in the world!
And we surely have the infrastructure in place to become just that!
All it would take to get the ball rolling is for someone very important and respected –– an ‘out-of-the-box’ thinker with backbone who is admired for their achievements as a timeshare developer, who really has ‘done it all’ in our industry –– and who is excited about our future, etc. to make this happen.
This person would be the type of individual familiar with hindsight always having 20/20 vision and who can look back several decades and clearly see what the financial benefit would have been to our global industry if – back then – such a program had been initiated.
With that in mind this leader could start with an initial effort as simple as getting resorts on board that fit a specific predetermined ‘HOSPITALITY’ service criteria with the emphasis being the genuine, warm, friendly, respectful, courteous and professional treatment of all owners/members (guests too) while at all times adhering to the ancient business principle & strategy that the
customer ‘Owner’ is always right, etc.
Each resort – in time many resorts – could display in their lobbies (and sales centers) a well designed wall plaque saying that they (developer/company name) are a proud member of the (e.g.):
With maybe a subtext:
“Genuine Service is Hospitality – Genuine Hospitality Is Our Pledge”
Just an idea –– but service is the name of the game for all companies dealing directly with travelers and for you Bubba (reading this), like it or not, under the umbrella of Timeshare Land we are ALL in the travel, vacation and HOSPITALITY service industry.
Besides, the idea and importance of Genuine Hospitality has been around for more than a few years and the topic is covered by many respected books.
I leave you with a quote from Hebrews 13:2 (English Standard Version):
“Do not neglect to show hospitality to strangers, for thereby some have entertained angels unawares.”
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Contributing sometimes extravagant, bombastic, emotional, pompous or even pretentious writings about the timeshare industry, Scoop covers an array of industry related subjects each week including inside information, tips, scandals, interviews, forecasts as well as new (good or bad) products and services--- and, of course, all the 'Good', the 'Bad' and the 'Ugly'.
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