October 18, 2013 — Every once in a while a proven, marketable and very exciting vacation product/service is developed and many in the hospitality industry worldwide take advantage of the newest vacation trend — and this time is no exception. Ladies and Gents — as in TS developers — are you cutting out your slice of the explosive global $439 Billion annual ‘Wellness Tourism’ market?
So Here’s The Scoop: And exactly what is ‘Wellness Tourism’ you ask? In a nutshell, it is a consumer who wants to look or feel better and it pretty much covers everything from taking a vacation to have a simple wart removed to open heart surgery; visiting health spas to Indigenous healing classes; skin treatments centers to plastic surgery clinics; visiting a dental implant specialist to physical workout groups, including dieting vacations. Pretty much anything and everything is in the mix as long as the ‘tourist’ believes they will feel and/or look better by taking these types of vacations.
If developers have ignored this market then perhaps it’s time to reevaluate that position. A new study by SRI International has found wellness tourism is not only approaching the ½ Trillion annual dollar milestone but the projected growth over the next few years will increase, exponentially, by about 10% each year. This means that market segment is well on its way to being a TRILLION dollar annual basket of goodies, so to speak!
Timeshare developers should also consider that according to the new report by SRI International, in conjunction with the Global Spa & Wellness Summit (GSWS), the industry’s leading education and research organization, these potential sales guests are also: “A Strikingly High-Yield Tourist: Wellness tourists spend, on average, 130 percent more than the average global tourist” – (excluding the cost of specific clinics, procedures etc. such as – e.g. – major surgery).
The report goes on to note that “typical wellness traveler is well-educated, well-off, and middle-aged” and that the Wellness market is experiencing about “50 percent more growth” than the overall tourism industry market.
These affluent vacationers are replacing some of their doctor, medical, health clinics or hospital stays and other ‘feel good’ and/or ‘look good’ procedures back home in record numbers and are instead opting to travel to other global regions/locations where the treatments are safe, comparable in quality or perhaps even better than the facilities in their own communities and often at a lower cost.
These globe trotters are essentially killing those legendary two birds with one stone by combining one or more ‘procedures’ all the while sneaking in an exotic vacation somewhere; and it would seem that with an established “demand” (aka: Market) for these types of vacations surely the savvy timeshare developer will want to Carpe Diem.
It’s just a thought, but if any developer wants more information on this explosive market and what these truly qualified potential sales guest are seeking then a good starting place would be to Google or Bing “Wellness Tourism” – “Health Vacations” – “Health Vacations for Women” (or couples, singles, males); “Health Vacations California” – “Wellness Vacations (anywhere) and so forth.
It is a enormous market that is hot, in demand – and not to be ignored!
Good Luck Out There
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Contributing sometimes extravagant, bombastic, emotional, pompous or even pretentious writings about the timeshare industry, Scoop covers an array of industry related subjects each week including inside information, tips, scandals, interviews, forecasts as well as new (good or bad) products and services--- and, of course, all the 'Good', the 'Bad' and the 'Ugly'.
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