November 1, 2013 — As the fictional cartoon character Popeye the Sailor Man famously proclaimed on many occasions – “That’s all I can stands, I can’t stands no more!” And that is exactly how I feel when I hear of sales center closing ratios in the low double digits! But when I hear of them in the single digits – well – I have a tendency to go ballistic and want to know the cause for such dismal performances.
So Here’s The Scoop: I literally couldn’t believe my eyes when I read that the Club Intrawest resort in Whistler, British Columbia announced that nearly a year after renovations, etc. and reopening their sales center in November of 2012, their closing percentage had increased “by .7% to 9.4%.”
OMG! If the sales guests are treated with respect – if they meet and deal with groomed, well trained and talented professional sales reps – if the TS plan is outstanding and priced right – if the resort, the grounds and amenities are really nice then – IMPO – at least 10% of all sales guest are darn near ‘laydownskies’ anyway!
But a less than 10% CR, to my way of thinking, clearly demonstrates, “Something is rotten in the state of Denmark”, so to speak and what I’d like to know from anyone ‘up there’ or anyone else in the know is why a fine Club and company like CI in Whistler is producing such a depressing closing percentage?
Maybe it is a case of bad marketing, poor sales management, lousy sales training, no real closers, low earning potential, no bonuses or SPIFFS, total indifference ‘upstairs’ — or worse, sales simply don’t matter at all!
Nah, it surely can’t be any of that. So maybe the PR contained a misprint and the real closing ratio was 19.4% or 29.4%?
Sure, that must be it – and those are numbers I can live with!
If someone reading this has ‘the real scoop’ please share. Or just e-mail me and let me know whatzup! Because if the PR was correct, CI Whistler should know that there is no shortage of top talent in marketing, sales and management out here and some of ‘em – if there was a solid offer – just might love to come up there and bump those numbers up a notch or two!
Good luck out there!
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Contributing sometimes extravagant, bombastic, emotional, pompous or even pretentious writings about the timeshare industry, Scoop covers an array of industry related subjects each week including inside information, tips, scandals, interviews, forecasts as well as new (good or bad) products and services— and, of course, all the ‘Good’, the ‘Bad’ and the ‘Ugly’.
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