December 22, 2013 — Dear Santa: As you know I’ve faithfully said my prayers each night before I laid my head down to sleep. And, as best as possible, I wasn’t naughty and have kept my room tidy, made my bed each morning when I woke up followed by thoroughly brushing my teeth, bathing & washing behind my ears, too. I’ve even played nice with the other boys and girls at work and because I’ve done my best this year I just want one thing for Christmas.
So Here’s The Scoop: You see Santa, at work I sell as many slices of Paradise as possible and I really love what I do, am thankful for the opportunity and lifestyle my job provides me and my family plus I even like my boss and I wouldn’t want to sell anything else but vacations and upscale accommodations to travelers.
The problem I’m having, Santa, is that a huge part of my responsibility at work is to my boss because the big lug has a lot on his plate and I need to sell as many travelers as I can so that the boss can sleep well each night and not worry about things.
But golly gee, Santa, about 8 out of every 10 travelers that I meet at work don’t seem to appreciate the vacationing lifestyle we can provide their families, and though I’m not the best sales representative in the world I am nonetheless up near the top every month at my vacation store and have been so for many years.
What baffles me and some of the other boys and girls at work is that we all know that the hospitality, travel and the vacation industry is one of the largest segments of commerce in the whole gosh darn world and trillions of dollars are spent each year by travelers. Yet nearly 85% of the people we meet with say “No Thanks” – and sometimes they’re very rude about it, too.
Now Santa, I’m not the brightest bulb in the marquee but I was thinking that I could surely make my boss a lot happier if instead of selling around 2 out of every 10 travelers he introduces me to I could sell 3, 4 or maybe even 5 of ‘em; and I know that is possible, Santa, because that is exactly what my friend Tommy is doing at the vacation store where he works – for a different boss.
I spoke with Tommy just last week, Santa, and we both agreed we have pretty much the same selling capabilities and talents, the same closing skills and pretty much offer the same vacation packages and price points, etc., and that we both meet and greet pretty much the same number of travelers each month.
Then Tommy told me that the travelers he meets have an annual income that increases the likelihood that they can actually afford to vacation fairly often, and that vacationing is often an intricate part of their overall life-plan and family lifestyle anyway.
So Santa, I was thinking that for this Christmas when you are at my boss’ house could you kindly whisper in his ear whist he’s sleeping and let him know that I promise if he sends me and my playmates truly qualified travelers who can actually afford and use what we offer them we promise we’ll make 2014 the best year ever and do so at a much lower marketing, operational and overall sales costs – just like Tommy and his playmates are doing for their boss.
P.S. When you get to my house in Colorado on Christmas Eve there will be a little change. Instead of cookies, milk and eggnog (the unique kind you especially like) you’ll find that I’ll be leaving out a huge batch of extra special, far-out mind-blowing super scrumptious brownies that I am pretty darn sure will be to your liking!
However, Santa, to make sure you don’t get sidetracked on this very special night you and your little helpers might want to wait until you get back up North before you partake. And please don’t Bogart the brownies, Santa, because I’m sure Mrs. Claus will want to enjoy them too!
Merry Christmas Santa – And to All, A Good Night!
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