Greater Knoxville Area, Tennessee (December 23, 2013) — CEO of SharonINK PR & Marketing Sharon Scott says, “Vendors and suppliers hoping to reach prospective clients in the timeshare, or shared ownership, industry should plan on attending GNEX.”
GNEX will be held at the Ritz Carlton Sarasota, in Sarasota, Florida, from 9 – 12 February. Historically, the event has attracted some of the major developers drawn from the global stage. Attendees in the past have commented on the intimacy of the setting and how the atmosphere is conducive to building deeper relationships with prospects and clients.
February is right around the corner, so suppliers and service-providers planning to attend should begin their promotional campaigns immediately. “My firm is offering a very reasonably priced campaign to give them a head start in soliciting interest and getting their feet in the door with resort developers , operators, marketers and others who can use their product or service,” adds Sharon.
Typically, an effective PR campaign will integrate several tools. The first of these might be a feature-length magazine article about your product to explain your value proposition and answer what is probably your most frequent objection: Is this going to be worth the expense? Second, a series of press releases announcing new customers or discussing an advancement made by an existing customer gives you the element of third-party endorsement and instant credibility.
“I hope to get in touch with prospective clients as soon as possible,” Scott says. “They can email me at Sharon@SharonINK.com or call 1-310-923-1269.”
About SharonINK PR & Marketing
Having been involved with the resort industry since 1989, SharonINK CEO Sharon Scott, RRP, provides clients with public relation services, print and online editorial copywriting, digital media marketing and print/online advertising assistance. Contact: Sharon@SharonINK.com; 1-310-923-1269.
Sharon Scott, RRP;
SharonINK PR & Marketing,