January 24, 2014 — Among the nearly 30 million companies in the USA there are some in the e-commerce universe that believe doing business in cyber-space today has grown far more important than it was just a few years ago. Business owners who believe so also understand the importance of being visible — in front of their market’s eyes — as often as possible. It must be pretty frustrating to have a business presence in this era and yet the company’s niche market is unaware of and/or simply can’t find the virtual sign to the ‘company store’.
So Here’s The Scoop: Of course the competition is pretty stiff out ‘here’ as according to a 2014 study released by Netcraft there are nearly 1 Billion websites. Netcraft, founded in 1995 is an internet Services Company based in Bath, England and is “a respected authority on the market share of web servers, operating systems, hosting providers, ISPs, encrypted transactions, electronic commerce, scripting languages and content technologies on the internet.”
Other reports I’ve read recently suggest there are only about 700,000,000 million websites out ‘here’, but whatever the precise number is really isn’t as important as it is to realize how busy the ‘electronic-sphere’ has become. That, and according to Netcraft the number of websites increased by approximately 37% in 2013.
Using “Moore’s Law” and/or other such principles, it seems the growing number of new and improved hardware, software, applications, devices, etc. doubles about every two years and one could reasonably assume that e-commerce is not some craze and will be with us for the duration!
And that brings me to all businesses, including those in our industry, and the potential ‘market’ that is not seeing their online presence (kicking the tires, so to speak) — and that whether the companies are selling products/services, hiring personnel or whatever they can rest assured if their audience doesn’t see their virtual business sign those tire-kickers will assuredly see (find) their competitors’!
Which brings me to website ranking. Based on those reports I mentioned it seems there are about 800 MILLION active websites worldwide right now and I’m proud to announce today that on a daily/weekly/monthly average (basis) Inside The Gate (ITG) comes in – within the U.S.A market – as being the 225,000th most popular (visited) website in America!
Of course if you say ITG is in 225,000th place in the U.S. – well that doesn’t sound too darn impressive. But when you compare it to the big picture, that most businesses in America (30 Million) have an e-commerce presence and how truly small our industry is (in particular Timeshare News), and that on any given day/week or month ITG is in the top 0.75 % of all websites in the United States (0.1225% worldwide) — that just ain’t too shabby if I say so myself!
Those stats are verifiable and as many already know ITG’s average monthly individual readership consists of 45,000 (+ -) folks just like you. And ITG’s readership has grown over the past 5 years to include the lion’s share of industry personnel from the Board Room to OPC’s – all levels of sales/marketing & management – to ancillary companies, etc.
And recent evidence clearly indicates that this past year timeshare owners and those interested in timeshare ownership have discovered ITG, including owners looking to sell their timeshare holdings, etc.
In fact because of the articles we’ve written and published about (e.g.) TS Mexico Escrow scams and other Travel Club fraudsters and scoundrels, etc. — plus a little help from CJ and our blogger who do some free investigative work for TS owners (and others) — to date 94 (and counting) individual owners have NOT squandered (individually) thousands of their very hard earned dollars on these thieves.
We’ve estimated, based on what the crooks were trying to charge each of those 94 TS owners, that between the articles we’ve published and the free investigative services we’ve provided those owners collectively saved nearly $400,000.
How many more owners didn’t fall for these ‘cons’ because they did a little Googling before they sent their money and found one of ITG’s (and other information services) many articles is not known, but we all feel real good helping when we can.
These past 5 years have been interesting to say the least. Starting as a Blogspot Timeshare information service in early 2009 and then becoming a full blown dot-Com entity and a Limited Liability Company in early 2010, 5 years later the future is pretty bright.
The moral to the story is simply this, Timeshare Industry. If you want to show your wares, if you want to tell your story, if you want to recruit some of the best talent in the industry – ITG can help! So drop our Ad guy Bill a note (firstname.lastname@example.org) and request your 2014 Media Kit and let our community know you, too, are open for business!
Good Luck Out There!
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Contributing sometimes extravagant, bombastic, emotional, pompous or even pretentious writings about the timeshare industry, Scoop covers an array of industry related subjects each week including inside information, tips, scandals, interviews, forecasts as well as new (good or bad) products and services— and, of course, all the ‘Good’, the ‘Bad’ and the ‘Ugly’.
Stay tuned for what is sure to be a fun ride and check back to Timeshare Scoop du Jour each week for more of the inside scoop.