January 17, 2014 — With the kick off to Super Bowl XLVIII right around the corner (on Sunday February 2, 2014 at the MetLife Stadium in East Rutherford, New Jersey) I found myself enthused because as of this writing my-team still has a shot at the big prize! Naturally that led me to think about the timeshare industry and the team-players on our own unique gridiron and after a little searching to find answers to my thoughts I discovered a couple of lessons a few timeshare developers could learn from the National Football League – and make more money!
So Here’s The Scoop: I found for example that in the NFL the average player today is at the ripe old age of about 26 years, and the same is true among the Major League Baseball players for that matter. Pretty darn young in either case — that is until you realize that many NFL players actually started honing their skills during their pre-pee wee years playing Pop Warner football.
In fact many of them start learning their ‘trade’ as young as 4, 5 & 6 years of age in the “Tiny-Mite” division as rookies who weigh in between about 35 to a whopping 75 pounds or, if they’ve passed those age and weight requirements the next division open to them is the “Mighty-Mites’ for ages 7, 8 & 9 years old.
Those brackets are then followed by the “Junior Pee Wee” division for 8, 9, 10 and 11 year olds and so forth all the way up to the main “Pee Wee” division — with about another 5 age and weight categories thereafter.
Essentially, NFL players and potential Super Bowl participants have been practicing, playing, studying and improving their craft/profession, etc. for as long as 22 years before they get the big shot to finally have the opportunity to earn and be awarded the highly prized and sought after Super Bowl ring.
Sure, there are the occasional NFL players who likely never picked up a football until their High School or College years but that is the exception to the rule, as it takes practice – play – practice – play – practice – play, etc. for many continuous years to be good enough — qualified if you prefer — to get on an NFL team, let alone go all the way to the Super Bowl and then WIN!
And for you golf fans? Consider 39-year-old Tiger Woods who was actually first introduced to golfing by his athletic farther Earl when Tiger was around 2 years old.
I’ve read that by the time little Tiger was 3 years old he started setting some golfing milestones for his age category and with continued ongoing extensive training and practice each day/week/month/year(s) with his dad he continued winning awards, setting new records, etc. and actually beat his dad at golf by the time the lad was 11 years old. And the rest is history and in the STATS!
I could provide endless sports examples but the long story short is this: Whether it is professional sports, business or becoming an engineer, a doctor, a lawyer, a detective, a carpenter, a pilot, a mechanic, a sales rep (or whatever), it almost always requires many years — often decades — to hone the skills, education, knowledge and expertise necessary to become the crème de la crème in their respective fields (professions).
And then there is Timeshare Land!
Despite empirical evidence to the contrary in all industries/businesses worldwide, after nearly five (5) decades since our humble beginnings when our industry first began sellin ‘them thar shares ‘some’ developers around the world still actively seek and hire unqualified sales/marketing reps with the mere prerequisite of just being (e.g.) “18 years old” – “must like to have fun” and worse – “No sales/marketing experience required”, etc.
Of course it’s even worse than that because when these developers (or their staff) hire these enthusiastic and mostly clueless souls who bought the traditional TS recruiting hype, well, let’s just say that in most instances the first day of training at a “Tiny-Mite” Pop Warner football practice is far more comprehensive than the combined total of all ‘TS Sales Training’ provided these green-pea TS rookies, not to mention the ‘team’.
Slash and burn through mostly wanna-be sales/marketing reps is one of the dirty little secrets in the ‘biz’ – or as many who’ve been around the industry a while will attest to it’s the old ‘room-fill’ theory of ‘hire ‘em in masses; hardly train their sorry asses; then fire their wretched asses and — until the law changed recently in some jurisdictions — for decades that ‘management’ style includes ‘and keep their fricken reserves’.
It’s sadistic – the outcome is predictable – and pain will always be inflicted!
Imagine an NFL ‘coach’ using the same approach – it would go something like this.
‘Okay – You got to ride with Barry during the first possession today kid and you’re now fully trained so I’m gonna give you the big shot. But if you don’t win today you ain’t getting paid anything – not one red cent so don’t even ask! Do you understand me kid?
Great! And if you do win but get injured and are taken out of the game – you’re on your own to cover the ambulance ride, the hospital and doctor bills for any and all injuries incurred. Got it kid? That’s the policy!
‘Outstanding! Now listen up. If you don’t win and still get injured anyway don’t come to me with any of your bleeding heart BS stories about a family to support, rent to pay – it’s not my problem kid! Do you understand me? Am I absolutely clear on that?
‘By the way; if you so much as fumble the ball in the first quarter or do anything else stupid like miss a pass or fail to tackle an opponent I’ll surely fire your sorry ass before the game is over. Do we understand one another?
‘You see kid I have total, complete, 100% absolute statutory ‘AT-WILL’ powers, control and the authority to do just that and to do so without cause – for any reasons whatsoever – including just not liking your wretched existence an hour from now. Is that perfectly understood?
‘Wonderful! Now get in there kid – make me some money – and “win just one for the Gipper”!
And then when it comes to these type of TS ‘coaches’ achieving maximum marketing/sales performance(s) from their individual players – and the team as a whole – they have the nerve to prance and fart around in all their magnificent glory producing a lousy 2 (Win) and 14 (Loss) regular season record, so to speak – and then act like a real NFL Coach who has what it takes to win a Super Bowl!
Of course at the end of the day (game) – the real fault lies not with those TS ‘coaches’, their teams or individual players.
No, instead it lies with the owner (developer) of specific ‘Franchises’ (TS company) sitting aloft mid-field during each game in the enclosed ‘Sky Box’ area near the ‘Press Box’, just above the ‘Club Seating’ area – all the while enjoying the ‘perks’ (wine, music, song and cigars etc.) and far removed from their fans sitting in the bleachers below while their teams are battling it out in the trenches on the field of play!
Good Luck Out There!
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Contributing sometimes extravagant, bombastic, emotional, pompous or even pretentious writings about the timeshare industry, Scoop covers an array of industry related subjects each week including inside information, tips, scandals, interviews, forecasts as well as new (good or bad) products and services— and, of course, all the ‘Good’, the ‘Bad’ and the ‘Ugly’.
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