LAS VEGAS, NV (February 28, 2014) — Diamond Resorts International® (NYSE: DRII), a global leader in the hospitality and vacation ownership industries, builds on its successful hospitality platform and launches Events of a Lifetime™. The program delivers new and exciting VIP vacation experiences to select members and guests, and now includes special guest appearances by baseball Hall of Famers, Reggie Jackson and Gaylord Perry. The two will be added to the roster of high-profile professional athletes, such as PGA touring professional Brian Gay, who are part of Diamond’s Events of a Lifetime™.
Jackson and Perry will make personal appearances at spring training and regular season baseball themed Events of a Lifetime™. These VIP events will include dinner with Jackson and Perry, and a trip to the ball park accompanied by the Hall of Famers to watch either a spring training or regular season game featuring teams associated with the players. As a part of the relationship, Diamond will use Jackson and Perry in the company’s future marketing and tour flow generation initiatives.
According to Michael Flaskey, Executive Vice President, Sales and Marketing, North America, Diamond Resorts International®, “We believe that Reggie Jackson and Gaylord Perry will be a natural fit with our members and be fantastic representatives of our brand. With the great success we are experiencing from our relationship with PGA professional Brian Gay, baseball experiences are sure to be a home run among our owners and guests. As a leader in the vacation ownership industry, these relationships represent our commitment to our members to continue to develop best-in-class experiential vacation getaways in addition to delivering Vacations of a Lifetime™.”
Reggie Jackson played for 21 seasons over the course of his major league career from 1967 until 1987. He was given the name “Mr. October” for his postseason heroics. Jackson is a 14-time All-Star and five-time World Series champion. He won two Silver Slugger Awards, the 1973 American League Most Valuable Player (MVP) Award, two World Series MVP Awards, and the 1977 Babe Ruth Award. Jackson was inducted into the Baseball Hall of Fame in 1993.
Gaylord Perry pitched in the major leagues from 1962 until1983 and played for eight different teams over the course of his 22-year baseball career. During that time, Perry accumulated 314 wins, 3,534 strikeouts, and a 3.11 earned run average. This five-time All-Star was the first pitcher to win the Cy Young Award in each league, winning it in the American League in 1972 and in the National League in 1978. Soon after, Perry became the fifteenth member of the 300 win club in 1982. He was elected to the Baseball Hall of Fame in 1991.
“We are proud to be associated with these Hall of Famers who exhibit the same strong values and commitment to excellence that we strive to achieve every day at Diamond,” said Flaskey.
About Diamond Resorts International®
Diamond Resorts International®, with its network of more than 300 vacation destinations located in 33 countries throughout the continental United States, Hawaii, Canada, Mexico, the Caribbean, South America, Central America, Europe, Asia, Australia and Africa provides guests with choices and flexibility as they design their dream vacation, whether they’re traveling an hour away or around the world. Our hassle-free, relaxing vacations give guests a truly memorable experience every time, for a lifetime.
Diamond Resorts International® manages vacation ownership resorts and sells vacation ownership points that provide members and owners with Vacations of a Lifetime™ through 92 managed resorts, 210 affiliated properties and four cruise itineraries. To learn more, visit DiamondResorts.com.
PRESS RELEASE SOURCE: Diamond Resorts International
Media Contact: Stevi Wara
Diamond Resorts International®
Tel: 702.823.7069; Fax: 702.684.8705