Bangkok, Thailand (March 11, 2014) — Anantara Vacation Club, a luxury shared ownership concept, is delighted to announce that it has achieved an enviable rating of 89.2 for customer service in the Market Metrix Hospitality Index (MMHI) quarterly customer service report. This level of customer satisfaction places Anantara Vacation Club at the top of its sector in the industry, offering Club Owners a unique opportunity for shared ownership with an industry leader that offers unique access to some of the world’s most dynamic vacation destinations.
“We are delighted that our guests are having outstanding experiences,” said Harold Derrah, CEO of Anantara Vacation Club. “We’ve invested substantially in all of our customer touchpoints, and it’s clearly paying off. Our goal is to exceed our Club owners’ expectations – and it is very gratifying to see the results of our hard work.”
The quarterly report from MMHI, considered the world leader in providing benchmark data for the hospitality industry, is based on feedback from guests before, during and after their stay. Indeed, boosted by Anantara Vacation Club’s high rating, theparentbrand, Anantara Hotels, Resorts &Spas achieved a very high 82.6, placing it in the top three of the luxury hotel sector for customer satisfaction. This is an increase of nearly four points over the previous quarter – a greater increase than any other brands in the luxury sector. The latest numbers were compiled during MMHI’s Q3 2013 survey, which can be found here
Anantara Vacation Club launched in 2010 as a luxury Shared Holiday Ownership concept offering discerning customers opportunities for 5-star vacations in Asia and beyond. In just three short years, Anantara has grown by leaps and bounds into a recognized industry leader. Through the acquisition, development and renovation of quality resort properties; its unique and flexible Club Points system; and the advantages offered by being part of the worldwide network of Anantara Hotels, Resorts & Spas, Anantara Vacation Club is rapidly becoming the shared ownership industry leader in Asia.
In the coming year, Anantara Vacation Club is focused on continued growth and exceeding customer expectations. In 2014,Anantara Vacation Club will open two new Club resorts; launch a new mobile appfor Club owners to enhance customer service; host special events for Club owners in Shanghai, Hong Kong, Bangkok and Singapore; introduce a new signature adventure series for Royal and Platinum club owners; and provide a new monthly webinar series to help owners maximize their benefits and investments.
For more information about ownership, please visit www.anantaravacationclub.com.
About Anantara Vacation Club
For hundreds of years throughout Thailand, people would leave a jar of water outside their house to provide refreshment and extend a welcome to the passing traveler. Anantara is taken from an ancient Sanskrit word that means ‘without end,’ symbolizing this sharing of water and the heartfelt hospitality that lies at the core of every Anantara experience.
Launched in December 2010, Anantara Vacation Club (AVC) is a luxury Shared Ownership concept which offers a points based multiple destination flexible Shared Holiday Ownership option for discerning consumers wishing to holiday in Asia and beyond.
The Club Resort Collection currently comprises a new purpose-built resort in Phuket, a selection of luxury private villas on the islands of Koh Samui in Thailand and Bali, Indonesia, along with a selection of suites in Queenstown, New Zealand, Bangkok, Thailand and Sanya, China. Over the next five years, the Club will include up to 10 more resorts and expand its marketing reach further in China and in the Middle East. Sales preview centres can be found in Bali, Indonesia, , Koh Samui and Phuket in Thailand, along with Shanghai and Sanya in China.
In addition to utilising the Club Resorts, club owners enjoy the opportunity to stay at Anantara Hotels, Resorts & Spas worldwide under the Club Escapes Privileges Program. From lush jungles to pristine beaches and legendary deserts to cosmopolitan cities, Anantara currently boasts 30 stunning properties located in Thailand, the Maldives, Bali, Vietnam, China, Cambodia, Mozambique and the United Arab Emirates; with future properties to open in China, Sri Lanka, Mauritius, Laos, Qatar and Oman. The Club Owners holiday options are further enhanced by an affiliation to Resort Condominiums International (RCI) which opens up access to over 4000 resorts worldwide. For more information, visit www.anantaravacationclub.com
PRESS RELEASE SOURCE: Anantara Vacation Club