SEATTLE, WA (March 18, 2014) — Travel To Go, a Vacation Travel Club headquartered in San Diego, has again contracted with John Locher & Associates to further initiatives designed to re-engage members, and to continue strengthening renewals.
“During his consulting work with us, John has uncovered a wealth of revenue streams that had been neglected. We aim to always provide 5-Star Service to our members and with John’s help we are continuing to pursue that goal even more aggressively. By going deeper into our processes we are discovering such a great wealth of golden opportunities that we have incorporated Going for the Gold into our Travel To Go company lexicon,” said CEO and President Jeanette Bunn.
“We’ve been extremely pleased with the results that have been achieved in the past year,” said John Locher. “The team has been highly receptive to making some strategic changes in the way we contact members and respond to their needs. We have primarily been building upon the current success of Travel To Go’s renewal campaign, engagement, and member retention mainly through Email marketing strategies. Our method is simple. We encourage Travel To Go members to take full advantage of their Club…and its working!”
“I’ve always been a big Olympic Games enthusiast, and the theme of Going for the Gold seemed to ring loud and true when we began to drill down into the mother lode of previously missed opportunities,” continued Locher. “We are extremely excited about taking the next steps to discover other veins of precious metal at Travel To Go.”
About Travel To Go
Travel To Go offers travel benefits and services to a loyal customer base of 50,000 members and is currently celebrating 23 years in the vacation and travel industry. The company prides itself on its 5-Star Service standards and achievement of its mission to “Making Dreams Come True.” The company is licensed with all necessary agencies including the states of California, Florida and Hawaii. They maintain an A+ rating with the Better Business Bureau, and are members of the San Diego Chamber of Commerce, ARDA and C.A.R.E. Sky Travel, a division of Travel To Go, is an approved travel agency licensed by the Airline Reporting Corporation (A.R.C.), IATAN and CLIA.
About John Locher and Associates
John Locher, RRP, is founder of Locher & Associates, a professional services firm specializing in online customer acquisition and efficiencies, marketing and business development. He has headed up ARDA’s Technology Group for five years and has actively served the industry with integrity since 2002. John is a founder of RedWeek.com and formerly it’s Vice President of Marketing. Prior to RedWeek.com, John was the VP of Marketing and Promotions at Classmates.com, the original social networking site. He formed his new company in 2010. For more information on John Locher visit http://johnlocher.com
PRESS RELEASE SOURCE: Travel To Go
Media: Georgi Bohrod 619-255-1661