MIAMI, FL (Apr. 21, 2014) — Interval International, a prominent worldwide provider of vacation services and an operating business of Interval Leisure Group (Nasdaq: IILG), received the American Resort Development Association’s (ARDA) prestigious Circle of Excellence (ACE) Innovator – Industry Partner award, for its Interval Exchange Tracker. ARDA’s annual ACE awards identify recipients who reach the highest levels of excellence in vacation ownership or who have demonstrated a commitment to the betterment of the industry as a whole. The honor was one of several that Interval received at a gala held during the group’s recent convention in Las Vegas.
Interval’s mobile technology team, which invented the Interval Sales Tool Kit app that includes the Exchange Tracker, received a gold “ARDY” award in the Technology Manager category. The Pitch. Made Perfect. campaign, promoting all of Interval’s tech advantages, garnered the gold in the Innovative Marketing, PR, or Social Media Campaign division – Exchange Company or Vendor Member.
“Interval is known for creating ground-breaking products that present shared ownership in the most compelling manner, attract new vacation purchasers, and help our worldwide resort clients achieve their sales goals,” said Craig M. Nash, chairman, president, and CEO of Interval Leisure Group. “With these awards, ARDA has recognized both our effective leveraging of the latest technology and the professional teams that developed these valuable tools.”
The Exchange Tracker, introduced last year, brings vacation exchange to life by showing real people exchanging in nearly real time. A ticker along the bottom indicates the first names of members and to where they are exchanging. The complete Interval Sales Tool Kit app is an array of digital assets designed to interest prospective timeshare buyers.
Other notable achievements of the tech group include a native app for Apple and Android systems that enables members to access Interval benefits and services through handheld devices, as well as a mobile-optimized website.
The winning marketing campaign showcased to resorts Interval’s extensive point-of-sale support and research-driven, value-added membership programs. Print, display, video, email, and web media were all used.
About Interval International
Interval International operates membership programs for vacationers and provides value-added services to its developer clients worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market since 1976. Today, Interval has an exchange network of nearly 2,900 resorts in more than 80 nations. Through offices in 16 countries, Interval offers high-quality products and benefits to resort clients and about 2 million families who are enrolled in various membership programs. Interval is an operating business of Interval Leisure Group, Inc. (Nasdaq: IILG), a leading global provider of membership and leisure services to the vacation industry.
Source: Interval Leisure Group
Chris Boesch, 305-925-7267