Industry Study Shows Significant Growth
WASHINGTON, DC (June 27, 2014) — The U.S. timeshare industry enjoyed significant growth in 2013, according to the State of the Vacation Timeshare Industry: United States Study 2014 Edition conducted by Ernst & Young. Compared to 2012, sales volume increased nearly 11 percent, average sales price rose nine percent, and there are 29 percent more resorts planned for the upcoming year.
“With 8.5 million intervals owned and a substantial increase in our key metrics, it’s clear that timeshare growth is back,” said Howard Nusbaum, president and CEO of the American Resort Development Association (ARDA). “The results of this study are further proof that the incremental growth that we have been witnessing over the last 18 months is sustainable.”
There were 1,540 timeshare resorts in the United States in 2013, representing about 192,420 units for an average resort size of 125 units. The sales volume rose from $6.9 billion in 2012 to $7.6 billion in 2013, an 11 percent increase. The average sales price increased/climbed nine percent to $20,460. Occupancy remained steady at around 76 percent, compared to a 621 percent hotel occupancy rate.
Other interesting findings from the study include: beach resorts are the most common type of resort, with urban resorts claiming the highest occupancy. Island resorts have the highest average sales price and Florida has the most resorts (23% of the national total) and highest total sales volume ($2.3 billion). Nevada has the largest average resort size (283 units on average), and Hawaii has the highest average sales price ($27,712) and occupancy rate (85.2%).
The report was conducted by Ernst & Young and commissioned by the American Resort Development Association (ARDA) International Foundation. For more details, see ARDA’s State of the Industry infographic and for a copy of the full State of the Industry Study, visit www.arda.org/foundation.
 STR Monthly Hotel Review: December 2013, Smith Travel Research
PRESS RELEASE SOURCE: ARDA
Peter Roth, ARDA
Christy Moran, Weber Merrit