PHILADELPHIA, PA (June 30, 2014) — AMResorts’® footprint has spread to the destination of St. Thomas with the signing of Dreams Sugar Bay St. Thomas Resort & Spa, the 4th deal closed by AMResorts this year. This will be the 13th property for the award-winning Dreams Resorts & Spas brand, and marks another chapter in the rapid expansion of AMResorts’ portfolio, which has grown by 20 percent in the past year alone.
AMResorts will assume operations of the 294-room Sugar Bay Resort & Spa on July 1, 2014, at which point the resort will begin renovations to bring the property to meet the Unlimited-Luxury® standards for Dreams Resorts & Spas. This project includes the rebranding of all guest rooms, including 100 rooms to be renovated for the Preferred Club level. Official rebranding to Dreams Sugar Bay St. Thomas Resort & Spa will take place in November 2014.
“Travelers are looking for choices more than ever,” said Gonzalo del Peón, President of AMResorts. “The addition of St. Thomas, a beautiful, easy-to-access destination, reaffirms our commitment to bring AMResorts’ award-winning vacation concept where guests want.”
Guests visiting Dreams Sugar bay St. Thomas Resort & Spa will enjoy magnificent 360-degree views of the Caribbean Sea and access to the best beach in St. Thomas. Additionally, they will experience all the benefits of Unlimited-Luxury®, where everything is included: spacious rooms and suites, 24-hour room service and concierge service, limitless access to gourmet a la carte dining options and specialty restaurants, unlimited international & domestic top-shelf spirits, Explorer’s Club for kids with supervised day and evening activities, endless daytime activities, live nightly entertainment and more.
AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique concept resort brands with 32 properties throughout Mexico, Jamaica, Curaçao and the Dominican Republic, where everything is included: luxurious and boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); recently launched Breathless Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).
PRESS RELEASE SOURCE: AMResorts