LAS VEGAS, NV (June 4, 2014) — Diamond Resorts International® (NYSE: DRII) (“Diamond”), a global leader in the hospitality and vacation ownership industries, announces a new alliance and sponsorship arrangement with PGA Tour professional John Cook.
Cook joined the PGA Tour in 1980, and throughout his very successful career has won eleven PGA Tour events and nine Champions Tour events. His first victory on the PGA Tour came in 1981 at the Bing Crosby National Pro-Am in Pebble Beach, CA. As his career took off, Cook was awarded the PGA Tour Comeback Player of the Year in 1992. His eleventh and final PGA Tour win came in 2001, at the Reno-Tahoe Open, at the age of 43. In October 2007, Cook joined the Champions Tour and won the AT&T Championship in San Antonio. A year later, at the same event, he was able to repeat this accomplishment. With nine victories, Cook continues to win regularly on the Champions Tour.
“I am very excited to join with Diamond Resorts and represent their brand. I look forward to hosting Diamond owners at the company’s cutting-edge Events of a Lifetime™.” said John Cook. “I am also honored to meet and work with the talented team members within the company who continually strive to deliver the best in the hospitality industry.”
As a 37-year professional golf veteran, Cook joins a dynamic roster of Diamond ambassadors who have represented the Diamond brand including PGA Tour professional Brian Gay and baseball greats Reggie Jackson and Gaylord Perry.
Cook often appears on live TV as a key personality on Morning Drive, The Golf Channel’s morning show, and competes regularly on the Champions Tour. As part of the alliance, he will display the Diamond Resorts International® logo on the front of his headwear and on the left collar of his apparel. Throughout the year, John will also make personal appearances at Diamond’s increasingly popular Events of a Lifetime™, conduct live golf clinics and participate in owner golf tournaments.
According to Michael Flaskey, Executive Vice President and Chief Sales and Marketing Officer, Diamond Resorts International®, “John Cook is an extremely talented TV personality and professional golfer who exhibits the same commitment to excellence that we strive for every day at Diamond Resorts International®, and we are proud to establish this alliance with him. At Diamond, we make it a priority to continually provide Events of a Lifetime™ to our valued members and owners; this newest relationship, along with all of our Diamond ambassadors, will only serve to further enhance our members’ and owners’ vacation experiences, and will help us execute our commitment to Vacations of a Lifetime™.”
About Diamond Resorts International®
Diamond Resorts International®, with its network of more than 300 vacation destinations located in 33 countries throughout the continental United States, Hawaii, Canada, Mexico, the Caribbean, South America, Central America, Europe, Asia, Australia and Africa provides guests with choices and flexibility as they design their dream vacation, whether they’re traveling an hour away or around the world. Our hassle-free, relaxing vacations give guests a truly memorable experience every time, for a lifetime.
Diamond Resorts International® manages vacation ownership resorts and sells vacation ownership points that provide members and owners with Vacations of a Lifetime™ through 93 managed resorts, 210 affiliated properties and four cruise itineraries. To learn more, visit DiamondResorts.com
PRESS RELEASE SOURCE: Diamond Resorts International