June 13, 2014 — From our humble beginnings in 2009 as a Blogspot.com timeshare news service we soon attracted our niche market and in 2010 we converted to a DOT Com company and changed our format to a full online daily news and information service reporting on the industry, including publishing timeshare company PR’s, featured timeshare-themed articles plus unique content found nowhere else in our industry. And today, as verified by AWStats Analytics, an independent online tracking service, each month InsideTheGate.com has more than 100,000 readers!
So Here’s The Scoop: We are a small industry to be sure. By my count for example, in just N.America there are fewer than 1,000 ARDA (American Resort Developer Association) members. And there are even fewer who are CRDA (Canadian Resort Development Association) members and the same is true of AMDETUR (Asociación Mexicana de Desarrolladores Turísticos).
There are other timeshare associations and groups in the world but you’ll also find that some members associated with one group are also members of another alliance — (e.g.) being a member of ARDA, CRDA and AMDETUR, etc.
Regardless, from the largest most powerful public or private timeshare developers to the single independent resort developer and the ancillary companies supporting the timeshare industry, all businesses must actively promote their products and services as well as their career opportunities within our industry.
And if they are budget conscious, as most are in our small but highly competitive industry, they must target their expenditures to a niche market.
ITG has the ‘eyeballs’. As verified by AWStats Analytics, an independent website monitoring service, during just the month of May 2014 ITG had 115,419 readers and each person, on average, read 6.38 pages. Collectively they consumed 18.07 GB of timeshare news and information while devouring 737,021 page views; and our advertising clients and their promotional opportunities appeared on all those pages!
Additionally, every daily news story published ITG, every daily PR, every column, etc. has been archived for the past five (5) full years and all that content is fully retrievable using our onsite ITG search tool — and our advertisers’ (clients) announcements are on all those pages as well.
The moral to the story is quite simple: if you have a product or service to promote within our industry, ITG is the place to accomplish just that. And the same is true for recruiting purposes, whether at the executive level or for sales and marketing reps (including management) ITG is where you’ll find YOUR audience guaranteed!
Just remember a couple of basic rules, the first being the now-and-then, here-and-there approach to advertising yields the least results — which is why when you watch your favorite TV shows you’ll see the same companies advertising tonight that have been doing so for many years during that same program — as well as in/on multiple other formats (TV shows, channels, radio programs, online venues, etc.).
The second rule is to target your message to your niche market and to do so constantly because successful advertising is not so much about jingles and bells etc. but more about building name recognition and reminding YOUR audience 24/7/365 that ‘…we’re here… when you need us… keep us in mind…’
So drop our ad guy Bill Curtis a note ([email protected]) and request the ITG Media Kit – and also tell Bill what some of your goals and objectives are so he and his team can design (gratis) the best and most effective campaign possible to meet your expectations and objectives!
Good Luck Out There!
Free Ad services: http://insidethegate.com/classifieds/advertise/
Our Banner Attitude: “Maximum Exposure – Limited Space – Guaranteed Visibility”
A personal message from Bill Curtis – Our ITG ad man with the plan:
Bill wants to remind everyone that when advertising it is often consistency
and simplicity that equal success: See if any of these ring a bell:
“What Happens Here Stays Here” – Las Vegas Visitors Bureau
“Diamonds are forever” – (DeBeers)
“It’s Everywhere You Want To Be” – VISA
“Reach Out And Touch Someone” – AT&T
“Got Milk?” – California Milk Processor Board
“Don’t leave home without it” – American Express
“Finger lickin’ good” – Kentucky Fried Chicken
“Time is Money” (Advice to a Tradesman 1748) – Benjamin Franklin
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Contributing sometimes extravagant, bombastic, emotional, pompous or even pretentious writings about the timeshare industry, Scoop covers an array of industry related subjects each week including inside information, tips, scandals, interviews, forecasts as well as new (good or bad) products and services — and, of course, all the ‘Good’, the ‘Bad’ and the ‘Ugly’.
Stay tuned for what is sure to be a fun ride and check back to Timeshare Scoop du Jour each week for more of the inside scoop.