-by Reputation Maxx
The timeshare reputation management firm of Reputation Maxx has clients around the world. From Mexico to Las Vegas and the Dominican Republic to Canada, this reputation management firm services clients in both the timeshare and travel club industries. In order to best express the services that this firm provides, the reputation experts at Reputation Maxx are taking the time to share a recent client study of one of its highly-respected clients.
“Due to the sensitive nature of the industry that we are in, we obviously cannot disclose the name of this particular client, but as demonstrated in the TOLC report from RCI that this client received, we have made tremendous progress on this campaign,” said the President of Reputation Maxx, Walter Halicki, Jr.
Throughout the month of July, there was a very concentrated and strategic effort on this client’s campaign. Many resources, writers and more were diverted and specially tasked out to show an impact on this particular client. All of these efforts definitely paid off, as the numbers that came back in the TOLC report were simply mind-blowing.
Being mentioned online is what makes a brand newsworthy, trending and reputable. If there are no or very few mentions of a brand online, consumers start to get concerned that maybe the company is not as reputable as they were originally lead to believe. In addition, the more that a brand’s name is mentioned online, the more that consumers will be aware of the brand, and thus, but more inclined to purchase that company’s goods or services.
In this particular case study, there were nearly 500 mentions of the brand’s name online throughout the month, which was an over 50% increase from the previous month’s amount of mentions. Year over year, the mentions of this company’s name online increased over 90%. With that much more visibility, there is no doubt that that client has enjoyed more sales and a lower rescission rate.
It is not simply enough to have people talk about a brand – it needs to have an overall positive sentiment. Obviously, if a client’s mentions are through the roof, but there is an overall negative sentiment to these mentions, there is a big problem at hand.
For the month of July, the client in question’s sentiment was 100% positive (excluding any neutral sentiments), which has a 10% increase from the previous month’s sentiment. Compared to other clients of a similar size, this client’s positive sentiment was a full 17% higher than most.
Social media profiles are a tool that the timeshare reputation experts at Reputation Maxx preach again and again to be one of the best ways that resorts and clubs can connect with their members effectively and in real time. Yet, many in the industry refuse to go social, or else use social media on a very limited scale. This is simply a missed opportunity for leads, gathering information about what members enjoy about a resort or club the most and a missed opportunity for direct marketing.
In this particular case study, a lot of emphasis was put on building up a social media presence for the client. Due to the client’s favorable geographic location, Reputation Maxx was able to tag the location through direct tags and hash tags, encouraging local news sources and others who are knowledgeable in the area to share the content that was put out on the client’s behalf. In fact, social mentions of this client increased a whopping 350% in just 30 days, and the amount of content that was put out on the client’s behalf and then shared by others increased an unheard of 520%.
This is just one case of the countless success stories that Reputation Maxx has had in the timeshare and travel club industries. Having a management team that actively sold timeshare for over 40 years of combined experience, this firm understands the type of specialized attention that resorts and clubs need and deserve. For more information on the reputation and content management solutions that Reputation Maxx offers, visit http://reputationmaxx.com.