October 4, 2014 — Well, this week’s original column raised quite a stir and by around noon Friday October 3rd (following several phone conversations and e-mails) I and ITG agreed to pull that column. In that piece I mentioned right off the bat that ITG had contacted the company referenced in the article several times via phone calls but for whatever reason we could not reach any of the C-Level Execs.
So Here’s The Scoop: I myself called, identified myself as being with ITG and informed the person answering the phones about our monthly readership (month of Sept. was 121,469 individual readers). I said we are the leading online daily timeshare news and information service and that we wanted to interview someone of significance regarding a tip from a recent sales guest of the company’s and about the plethora of negative consumer comments that are posted on many highly-trafficked (popular) websites such as Yelp.com etc.
All we wanted was their side of the story because despite what some people think ITG does NOT just publish everything we hear or find out. There are always two sides to every story and we always seek both sides before we decide to publish (or not) anything – including my columns.
However, our attempts to get past the company ‘gatekeeper’ failed — even with our bona fides — so even though we’ve published POSITIVE PR’s about the company over the past five (5) years, since our calls were not returned I was given the go-ahead to write up that column and it was published as scheduled.
So I did. And because I know the ‘reach’ of ITG, in my opening paragraph I said: “I called your corporate offices and identified myself while requesting to speak with a company VIP but I was never put through nor have I received a call back. Due to the reason for my initial call being urgent I’ve decided that this week’s Scoop would be an effective way to reach out and let you all know of a very costly and grave situation that I’m sure if you are aware of you’ll want to address post haste”.
Well, by around 10:30 A.M. (PDT) we started hearing from a company spokesperson who requested a call from ITG; that call was made within about 20 minutes and the conversation began.
To make several calls and meetings at ITG short — and after being assured the company appreciated our rapid response and addressed the main focus of that article — by noon, one hour and 30 minutes after the first phone conversation, down came my article from ITG and our social media outlets.
The moral to the story is simple. We support this industry (globally). There is a handful of C-Level Execs who have provided us their private phone numbers and/or e-mail addresses over the years for the very purpose of allowing us to reach them when (e.g.) we receive complaints, tips, information, rumors, etc. so they can either confirm or deny the information on or off the record.
You don’t have to like us; you don’t have to invite us to your resorts; you don’t have to advertise with ITG. But its’ a darn good idea when we take the time to contact your company on several occasions to at least respond.
And here’s another great reason to ‘chat’ if we should call: We hit a new milestone for the month of September 2014.
As verified by AWStats Analytics, an independent website monitoring service, last month ITG generated “121,469” Readers – who consumed “782,083 Page Views” while digesting “39.22 Gigabytes” of content (that’s a lot of reading) – and each reader averaged (read) about 6.43 pages.
Good Luck Out There!
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Contributing sometimes extravagant, bombastic, emotional, pompous or even pretentious writings about the timeshare industry, Scoop covers an array of industry related subjects each week including inside information, tips, scandals, interviews, forecasts as well as new (good or bad) products and services — and, of course, all the ‘Good’, the ‘Bad’ and the ‘Ugly’.
Stay tuned for what is sure to be a fun ride and check back to Timeshare Scoop du Jour each week for more of the inside scoop.