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  1. 1


    You’re right Scoop it is not our “forte“.

    To put that another way – and I know this is not necessarily our industry’s forte – we need to analyse the lifestyle of the ‘singles’ market. What are their interests, what activities do they enjoy, what are their likes, dislikes, their fears; where do they want to vacation and in what manner, etc. so that we can better understand them and then develop a marketing approach and vacation plan that specifically targets and would be of interest to that market.

    We live and die (daily) by the model that if they have a pulse they’re ‘Q’d’!

  2. 2


    Analyze. Fine tune. Target.

    You may need to provide translation for those words. :-)

  3. 3


    Try that crap Lisa and it is a sure way to get canned (LOL)!

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