PHILADELPHIA, PA (November 12, 2014) — Dreams Resorts & Spas, an AMResorts Collection brand, announced today the launch of “Changing lives…one Dream at a time!,” a special program designed to say thank you to the heroic women taking care of injured U.S. veterans. For the initiative, the family-friendly brand teamed up with a group of wounded warriors to surprise their mothers with well-deserved vacations to one of its award-winning resort destinations.
“The sacrifice of the brave men and women of the U.S. military is unquestionable,” said AMResorts Vice President of Sales & Marketing Colette Baruth. “This effort gives us the opportunity to take our appreciation one step further and reward the heroic mothers that are always there to support these heroes.”
Baruth added, “Each day our goal is to help our guests disconnect and take a break from their everyday lives. We hope that this program brings that same feeling to these very deserving women, and also inspires others to support this cause.”
The campaign, which was inspired by the new book Unbreakable Bonds: The Mighty Moms and Wounded Warriors of Walter Reed, out later this month, will be captured in a series of videos. The first video tells the story of Specialist Tyler Jeffries and the tribute to his mom Pam, who takes care of him after he lost his legs in Afghanistan.
Throughout the holiday season, the brand is also launching a nomination-based giveaway campaign that will look to reward other mighty moms – military and beyond. Winners will be chosen by the end of the year, and select stories will be captured on video and shared on social media.
Click on this link to see Tyler and Pam’s surprise: http://bit.ly/DreamsVideoProject. Join the conversation and learn more about the Dreams Resorts & Spas program at DreamsResort.com/Giveaway using the #DreamersWin hashtag. More information on the brand’s 10% discount available to US Military Personnel, AARP Members and AAA Members can also be found on the site.
AMResorts is the fastest-growing provider of sales, marketing and brand management services to six individually unique concept resort brands with 37 properties throughout Mexico, Jamaica, Curaçao, St. Thomas, the Dominican Republic and Costa Rica, where everything is included: luxurious and boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); recently launched Breathless Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).
About Unbreakable Bonds: The Mighty Moms and Wounded Warriors of Walter Reed
The book, authored by Philadelphia writers Dava Guerin and Kevin Ferris, tells ten touching stories of mothers who spent years aiding the recovery of their children, US soldiers and Marines who suffered severe injuries during the War on Terror. The survival of these wounded warriors is a testament not only to the extraordinary efforts of military medical personnel and their own inner fortitude, but also to their mothers.
PRESS RELEASE SOURCE: AMResorts