NEW YORK, NY (Dec. 15, 2014) — The Hospitality Sales & Marketing Association International (HSMAI) will recognize Exclusive Resorts with three Bronze Adrian Awards for public relations and digital marketing excellence at the 58th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.
This year’s contest garnered more than 1,200 entries from around the world, with entries judged by top executives throughout the industry.
At its core, Exclusive Resorts comprises a carefully vetted collection of more than 300 privately managed villas in iconic destinations from Cabo to Vail, Costa Rica to Paris and the Bahamas to Tuscany. During the 58th annual Adrian Awards, the Club will be recognized with Bronze Adrian Awards for two of its public relations campaigns, the “Exclusive Resorts Gateway Product Launch” with the support of NIKE Communications and Siren Communications and its strategic “Locked In” partnership with Barneys New York supported by The Brandman Agency and The Eighth Floor. Additionally, the Club will be recognized with a third Bronze Award celebrating its innovative “Destinations in Focus Photo Contest” in partnership with Leica Camera and Sparkloft Media for digital marketing excellence in the social media space.
“It is an exciting time for the marketing team at Exclusive Resorts as we prepare to launch a new brand campaign and website in 2015 that will touch on the transformative power of travel and the unique experiences our guests collect along the way,” says Kristen Nolte, Chief Marketing Officer of Exclusive Resorts. “This recognition from HSMAI reinforces our commitment to finding innovative and engaging ways to generate awareness for Exclusive Resorts in the ever-evolving luxury landscape.”
HSMAI will pay tribute to Exclusive Resorts during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism-marketing executives at the New York Marriott Marquis on Feb. 23.
“We are continually amazed by the creativity of the Adrian Award submissions,” said Fran Brasseux, HSMAI executive vice president. “We saw imaginative campaigns that got results in all categories, and we’re excited about honoring this year’s Adrian Award winners in February.”
In addition to commending Exclusive Resorts’ award-winning work, the Gala and dinner reception honors lifetime achievement in travel/hospitality marketing, as well as The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com.
Visit www.AdrianAwards.com for more information on the event and competition.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, http://www.facebook.com/hsmai, http://www.twitter.com/hsmai and http://www.youtube.com/hsmai1.
About Exclusive Resorts
Exclusive Resorts is absolutely one of a kind. We are not merely a destination club, but a discerning and sophisticated community with a 10-year legacy providing our travelers with a distinctive lifestyle anchored by once-in-a-lifetime experiences. The private Club offers a suite of travel products and membership plans providing entree to the best the world has to offer: a residential portfolio featuring more than 300 multi-million dollar vacation homes worldwide; curated journeys with exotic adventures spanning seven continents; privileged access to world-class VIP events; exclusive alliances with award-winning resort partners; and a collection of exclusive benefits and privileges with elite travel and luxury lifestyle brands. Founded in 2002 and acquired by Steve Case and Revolution Places in 2004, the Club has delivered more than 187,000 vacations for its discerning members. For more information about Exclusive Resorts, visit www.exclusiveresorts.com or http://newsroom.exclusiveresorts.com, call 844.609.8684, and follow Exclusive Resorts on Facebook and Twitter.
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