Mumbai, India (December 24, 2014) — Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading leisure hospitality brand, announces the launch of Club Mahindra Teddy Travelogues, India’s first crowd-sourced travel e-zine for children. This quarterly e-zine is open for readership by all and is available at www.clubmahindra.com/teddytravelogues/. The first issue of the e-zine was unveiled Dec. 18 by actor, Tisca Chopra along with Arun Nanda, Chairman, Mahindra Holidays.
Club Mahindra Teddy Travelogue invited entries from children across the country in eight categories – My Family Holiday, Holiday Stories, My Favorite Travel Companion, Young Traveler, The Rhyme Journey, Why Travel?, Holidoodle and Delicious Diary. Children from all over India shared their holiday stories, paintings, videos, photos, poems, holiday doodles and food related stories to be published in this unique e-zine. The entries were shortlisted and judged by an eminent panel comprising renowned children’s author Ms. Neeru Nanda, popular TV actor Shakti Arora of ‘Meri Aashiqui Tumse Hi” fame on Colors, Tamil actor Mr. Mathivanan Rajendran, celebrated photographer Radhakrishnan Chakyat and education leader Miss Mehar Zariwala. The winners were notified through direct communication and the prizes have been sent to their respective locations. Mumbai winner Ms. Siri Parashar, a bright seven year old travel enthusiast from Thane was also present at the event to launch Teddy Travelogues.
Speaking on the occasion, Mr. Arun Nanda, Chairman, MHRIL, said, “Children love to travel and experience new things. At Club Mahindra, we aim to make this into an enriching experience by creating special moments for them at our resorts. Club Mahindra Teddy Travelogues will help us in capturing these special moments and sharing them with the rest of the world.”
Ms. Deepali Naair, CMO, MHRIL added, “Putting together this e-zine has been a great journey for the Club Mahindra team and we want to thank all children for sharing their special moments with us. Through this industry first initiative we aim to forge a life-long relationship with our young travellers and continue to create magical moments for them.”
ABOUT MAHINDRA HOLIDAYS & RESORTS INDIA LIMITED
Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading player in the leisure hospitality industry, offers quality family holidays primarily through vacation ownership memberships. While Club Mahindra is the flagship brand, the other brands offered by the company are – Club Mahindra Fundays and Svastha Spa. As on September 30, 2014, MHRIL has ~175,000 vacation ownership members and operates 40 resorts across India and abroad.
Visit us at www.clubmahindra.com
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.5 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
Visit us at www.mahindra.com
For further enquiries please contact:
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Member of the Group Executive Board
Phone: +91 22 2490 1441
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