Survey Uncovers Reasons Why
WASHINGTON, DC (December 4, 2014) — A recent survey of vacationers conducted by research group, Leger, on behalf of the ARDA International Foundation (AIF) takes a peek into whether or not couples are rekindling their romantic spark while on vacation. While time away may conjure up thoughts of greater intimacy, the survey found that more than half of the respondents were in fact not having more sex. The primary reason for this is lack of privacy (60 percent). The one exception was the timeshare owner—71 percent claim to have more sex with their partner while on vacation (versus 31 percent of non-owners).
“When people are vacationing with the family, they often stay together in one hotel room, and that makes it pretty difficult to celebrate the intimate, romantic part of a relationship,” said Howard Nusbaum, president and CEO of the American Resort Development Association (ARDA). “Our owners don’t face this challenge, as one of the benefits of timeshare is the space it offers—separate bedrooms and plenty of private areas. Timeshare owners love that they can create memories with their families and children, and also have the space for romance while on vacation…the best of both worlds!”
When asked what would raise their intimacy levels while on vacation, a romantic setting/new environment was the number one reason cited (31 percent), while 29 percent felt that separate accommodations and greater privacy would enhance their experience.
Timeshare resorts are located in some of the most beautiful locations in the world, from exotic Hawaii to romantic Europe, and all places in between. For more on why timeshare vacations make for better – and sexier – vacations, visit www.VacationBetter.org.
The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org.
The ARDA International Foundation (AIF) is the timeshare industry’s leading source for market intelligence and career advancement resources. AIF, a 501(c) (3) organization, serves to enhance knowledge for the public and industry through its comprehensive timeshare research studies, and aims to enrich careers through ongoing training, learning and development. For more information, visit www.arda.org/foundation.
PRESS RELEASE SOURCE: ARDA
Peter Roth, ARDA
Christy Moran, Weber Merritt