PHILADELPHIA, PA (June 12, 2015) — The President of the Dominican Republic, Danilo Medina, and other government officials joined AMResorts® and Apple Leisure Group® executives for Now® Onyx Punta Cana’s symbolic groundbreaking ceremony on June 3. Upon the resort’s opening later next year, AMResorts will have nine properties in the Dominican Republic under five of its brands. This will become the fifth resort for the award-winning Now Resorts & Spas brand. The company currently has 37 resorts in its quickly expanding portfolio with 11 additional hotels set to debut by 2018.
“Year-after year, the Dominican Republic consistently continues to drive demand from the North American traveller,” said Alex Zozaya, CEO of Apple Leisure Group. “AMResorts has the right formula to meet that desire with a portfolio of brands specifically designed to cater to the needs of this segment and the sustained track record in the destination.”
Scheduled to open in November 2016 – in time for the winter travel season – the 500-room resort will be located in the Uvero Alto region of Punta Cana, a desirable destination in the Dominican Republic’s northeastern coast. Guests will enjoy outstanding views of the Caribbean Sea and access to a pristine white sand beach, right next to sister property Breathless Punta Cana Resort & Spa.
“Apple Leisure Group is responsible for bringing every two out of 10 North American travellers to the Caribbean. An important factor that helps us deliver this volume of passengers is that we sell the complete experience through our integrated model,” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group. “This is a benefit for hotel owners as much as it is for our guests, and one of the main differentiators driving strong ROI in competitive destinations like the Dominican Republic.”
Catering to multigenerational families, especially with those in the pre-teen and teenager age range, the Now brand is a collection of resorts designed for guests who are looking for an active vacation experience focused on living in the moment. All Now properties feature AMResorts’ signature Unlimited-Luxury® vacation concept, which includes: premium accommodations; multiple gourmet à la carte and specialty dining restaurants; 24-hour room and concierge service; pool and beach wait service; world class spa facilities; and unlimited international and domestic beverages and top-shelf spirits.
“The easy access and natural beauty of Punta Cana will make Now Onyx the ideal choice for multigenerational groups seeking a vacation destination that meets everyone’s needs,” said Gonzalo del Peon, President of AMResorts. “The brand’s carefully thought out programming will especially resonate with families traveling with pre-teens or teenagers, a segment usually overlooked in the category.”
AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique concept resort brands with 37 award-winning properties throughout Mexico, Jamaica, Curaçao, St. Thomas, the Dominican Republic and Costa Rica, where everything is included: luxurious and boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); recently launched Breathless Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).
PRESS RELEASE SOURCE: AMResorts