Bluegreen joined forces with Choice Hotels International, Inc. (NYSE: CHH), in January of 2013, to create the strategic alliance that adds exceptional value to each organization. Beyond the affiliation of 28 Bluegreen properties into the Ascend Hotel Collection, the multi-faceted alliance has introduced Bluegreen Vacations to millions of Choice Hotels’ guests through a combination of innovative marketing programs resulting in stronger guest loyalty, incremental room nights and timeshare purchases.
Choice created the role of #ChoicePeoplePerson to celebrate the relaunch of its brand. Fasano, a New York native, embodies the company’s mission of bringing people together through travel and establishing meaningful in-person connections.
As the Choice Hotels Ultimate People Person, Fasano spent July and now August traveling around the United States to attend Choice Hotels’ events, visiting local landmarks, and sampling local food, all in an effort to connect with the community. She stayed at Club 36 while experiencing Las Vegas “off the strip,” and participated in the Richard Petty Driving Experience and Zero 1 Desert Experience. She also visited The Mob Museum and The Neon Museum.
“Bluegreen Vacations Club 36 is such a hidden gem just steps from the Las Vegas strip,” Fasano said. “My room is larger than my first apartment! I’ve had such fun interacting with the friendly and helpful staff. And I love that through Bluegreen’s arrangement with Choice Hotels’ Ascend Collection, I can come back and stay as a guest while I consider buying a timeshare.”
During her two months of travel, Fasano has experienced Bluegreen’s Ascend Collection Hotels in Orlando at The Fountains Resort, in Chicago at the Hotel Blake and now the Vegas property.
“It’s amazing how each Bluegreen resort takes on the personality of its city,” Fasano added. “I was truly impressed with the quality of these properties and the level of service I received during my stay.”
About Bluegreen Corporation:
Founded in 1966 and headquartered in Boca Raton, FL, Bluegreen Corporation is a sales, marketing and resort management company, focused on the vacation ownership industry. Bluegreen manages, markets and sells the Bluegreen Vacation Club, a flexible, points-based, deeded vacation ownership plan with more than 186,000 owners, over 64 owned or managed resorts, and access to more than 4,500 resorts worldwide. Bluegreen also offers a portfolio of comprehensive, turnkey, fee-based service resort management services, financial services, and sales and marketing services on behalf of third parties. For more information, visit www.BluegreenVacations.com.
BFC Financial Corporation (OTCQB: BFCF) and BBX Capital Corporation (NYSE: BBX) together hold a 100% ownership interest of Bluegreen Corporation.
For further information, please visit our family of companies:
Bluegreen Corp.: www.BluegreenVacations.com
BFC Financial Corporation: www.BFCFinancial.com
BBX Capital: www.BBXCapital.com
PRESS RELEASE SOURCE: Bluegreen Vacations
BFC Financial and BBX Capital Contact Info:
Media Contact: Kip Hunter Marketing, 954-765-1329
Aimee Adler/ Jodi Goldstein
Email: email@example.com, firstname.lastname@example.org
Bluegreen Vacations Contact Info:
Media Contact: Kimberly Wischnowski-Brandt, 561-912-8062