Produced by INTUITION Brand Marketing, a division of Perspective Group, this first-of-its-kind study collected and analyzed more than 500,000 online conversations to provide a deep overview of consumer perception and opinion from social interactions rather than traditional survey questions.
NTOA is the premier association giving a united voice to the nearly 8 million timeshare owners in the United States and Canada. With strong owner advocacy and education programs, the organization has encouraged countless owners to explore all the uses and benefits of timesharing for nearly 20 years.
“Improving education and creating a better understanding between consumers and resort developers is one of our primary objectives, and utilizing the technology and skillset of the INTUITION team to create such a unique and valuable study is an integral part of that objective,” says Gregory Crist, CEO, NTOA.
The study aims to assist timeshare industry operators to better understand their existing and prospective audience, public perception, travel trends, areas of success and areas for improvement, plus much more.
“It’s incredibly insightful to see the answers without knowing first what the questions were. In today’s marketplace, Social Media has such a huge affect on consumer’s decisions to buy products and choose accommodations it is crucial to understand what is being said about your brand, industry and product type online.” says Paul Mattimoe, President & CEO, Perspective Group.
Work is already underway for the next annual edition of the study, with plans to double its volume of mentions analyzed and include even more sections of categorized data.
The 2015 study is available to timeshare industry professionals upon request at http://intuitionbrandmarketing.com/ntoa
For nearly 20 years, the National Timeshare Owners Association has worked to foster a better understanding of the benefits and usage of timeshare ownership through information and educational programs. The organization is dedicated to working with consumers and the timeshare community to ensure a better timeshare experience for everyone. For more information, visit http://nationaltimeshareownersassoc.com/or find us on twitter @NTOAssoc.
About INTUITION Brand Marketing
Operating as a division of Perspective Group, INTUITION Brand Marketing offers a variety of Customer Engagement and Reputation Management services, most notably TripAdvisor Joint Review Collection that helps improve a hotel or resort’s online review ratings and rankings, and a variety of guest feedback options; Online Review Tracking and Management, Brand Monitoring and Competitive Analysis. For more information visit http://intuitionbrandmarketing.com
PRESS RELEASE SOURCE: NTOA