White Point, Nova Scotia (November 20, 2015) — While the tourism season wraps up for many businesses in rural Nova Scotia, that’s not the case everywhere. At White Point Beach Resort on Nova Scotia’s South Shore, the pace isn’t slowing, it’s just ramping up for the province’s oldest year-round, oceanfront beach destination.
As they approach the end of 2015, the Resort is ending one of their most successful years on record. Perhaps more popularly known as a summer vacation hotspot, they are open year-round and have been for 25 years.
While much of the promotion of Nova Scotia focuses on summer-like activities, as the largest private sector employer in Queens County, the Resort continues to take an innovative approach to attracting visitors to its property and the surrounding community, especially in winter. This winter is no different and the forecast is suggesting a changing of the tides.
Joanne Veinotte, White Point’s General Manager, is the first to acknowledge being a year-round tourism business in Nova Scotia can be challenging but notes it’s very exciting. “Staying at White Point in the winter is a very different, even magical experience, and for many of our guests, it’s actually more interesting and appealing. Guests from Nova Scotia and well beyond, enjoy curling up by the fireplaces, walking the beach and watching the winter surf roll in, especially during storms.”
While the natural oceanside appeal of White Point may be enough to entice visitors to consider heading to the beach in winter, for many it’s the special events and experiences that gives them an excuse to keep coming back. As the calendar flipped to November, Veinotte says her Team is ramping up to host a full schedule of events that will unfold over the next five months. “In addition to our popular Christmas Dinner and Dances for corporate gatherings and traditional Christmas and New Year’s Celebrations, this year we’ve added two new features to tease folks outside in December. Kicking off on Nov. 27th and continuing into 2016, is our Festival of Lights around the property and the White Point twist on the traditional January 1st event, the Polar Bunny Dip.”
Looking ahead into 2016, building on the Resort’s current “Year of the Marshmallow” campaign, they’ll kick start January by serving up a White Point Cocoa Challenge in January. In February there’s a Valentine’s Weekend and Family Day Festivities and the 9th Annual On the Rocks charitable event. Since it’s a leap year, the resort is even hosting a Birthday Party in honour of all those who can celebrate this year. The calendar continues with March Break, a WinterFest and as one can imagine, Easter is always a unique event in honour of the resident rabbits.
In addition to serving as a backdrop for vacationers, the Oceanside playground is attracting conferences, corporate retreats and with the recent renovations to Lakeside Hall, they’ve become a winter weddings destination as well.
It’s evident that the Resort continues to be a champion of all things Nova Scotian. Since reopening in 2012 following the fire of November 2011 which destroyed the Main Lodge, its commitment to showcasing and celebrating local has grown. On weekends, the live entertainment in the Lounge reads like a music festival featuring dozens of musicians from all over the province, while the food and wine menus boast more Nova Scotian products than ever before. Artists who adorn the walls of the Lodge, guest rooms and Gift Shop are also enjoying the incremental exposure. The recent one day Art Show generated $14,000 in sales amongst 38 artists.
Veinotte says this year has been one of their best, noting with pride that folks from Nova Scotia, Ontario and New Brunswick continue to be frequent guests. The Resort is garnering media attention as well. Earlier this year it was featured on the cover and within Saltscapes Magazine, gained notoriety on the pages of United Airlines magazine ‘Hemispheres’ and named as one of Canada’s Best Family Resorts by Today’s Parent. This Fall they also received nods from both Eastlink TV and The Coast Halifax as “Nova Scotia’s Best Staycation Destination”.
White Point has carved out a special place in Nova Scotia as an exciting year-round destination. Having now been in the business of inviting and welcoming guests to their shores for 87 years, it has learned how to deliver exceptional service and keep folks coming back. Their creative approach to programs, partnerships and collaborations has strengthened not only themselves, but also their community and the province.
Building on their stronghold as a preferred destination, as they deliver their winter line-up of events over the coming months, White Point Beach Resort is already in the planning stages for their 90th Anniversary Celebrations to be observed in 2018, year-round.
White Point Beach Resort is Nova Scotia’s only privately operated, year-round oceanfront beach resort, located just outside of Liverpool on Nova Scotia’s South Shore. For more information about the winter activities and year-round experiences, visit whitepoint.com.
PRESS RELEASE SOURCE: White Point Beach Resort
Donna Hatt Marketing & Product Development Manager
White Point Beach Resort
at the beach: 902-354-2711 ext 1
on the road: 902-521-7319
email: [email protected]