Orlando, FL (December 24, 2015) — Unlimited Vacation Club (UVC) by AMResorts® is proud to announce that they recently received a Silver Adrian Award from HSMAI for their Unlimited Appreciation campaign. This campaign, entered into the “Digital Marketing Campaign for a Loyalty Member Program” category, ran successfully in August 2015. This is the first Adrian Award for UVC, and they are thrilled to be recognized among the best that the hospitality industry has to offer.
The Unlimited Appreciation campaign originally launched in early 2014, and due to its success, the marketing team at UVC decided to run it again for an entire month this year. Campaign components included a week-long sale, a Facebook photo contest and Instagram sweepstakes.
The Unlimited Appreciation sale was exclusive for UVC members and lasted for eight days in August, featuring special rates for resorts in Mexico, the Caribbean and Costa Rica. Overall, the goal was to push travel during the remaining summer and fall seasons. A series of English and Spanish email blasts, landing pages and social media posts supported the sale and helped to increase bookings at all participating properties.
Facebook Photo Contest
The Unlimited Appreciation photo contest was hosted on UVC’s English Facebook fan page throughout the entire month of August. During this period members were asked to share an image of someone they appreciate in their life and why they deserve a vacation. Thereafter, grand prizes were given out to three lucky members, and winners were announced on Facebook.
The Unlimited Appreciation Instagram sweepstakes were hosted on UVC’s bilingual Instagram account throughout the entire month of August. Members were asked to share an image of their favorite vacation memory and why they love being a UVC member. Four weekly winners were announced on Instagram and rewarded with special prizes.
Additionally, AMResorts and its brands received a total of eight Adrian Awards for various marketing initiatives and campaigns. These are big wins for both AMResorts and UVC, and it shows their commitment to continuing to excel in the competitive hospitality industry.
The Hospitality Sales and Marketing Association International (HSMAI) initiated the annual Adrian Awards in 1957 considering entries from every segment of the travel and hospitality marketing industry. This prestigious accolade honors standouts in hospitality advertising, public relations, and digital marketing.
Winners were selected from a field of more than 1,200 entries by senior industry and media experts. After being evaluated by a panel of judges who reviewed each entrant based on its own merit and success in achieving its objectives, UVC’s score earned the vacation club the winning title in this year’s competition.
For more information, visit www.unlimitedvacationclub.com.
About Unlimited Vacation Club
Unlimited Vacation Club by AMResorts® is an exclusive travel club providing VIP privileges at luxurious AMResorts properties throughout Mexico, the Caribbean and Costa Rica. Through a variety of participation levels—Pearl, Silver, Gold, Platinum and Diamond—discerning travelers can enjoy discounted pricing & great benefits. In addition, participants can take advantage of discounted rates for a variety of room types at different AMResorts properties. Our over 35,000 members can even enjoy access to exclusive partner offers. For more information, visit www.unlimitedvacationclub.com.
AMResorts® is the fastest-growing provider of sales, marketing and brand management services to six unique, all-inclusive concept resort brands with nearly 40 properties in Mexico, the Caribbean and Central America. These brands include: the luxurious and boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com); adults-only Secrets® Resorts & Spas (www.secretsresorts.com); Breathless Resorts & Spas (www.breathlessresorts.com); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com); vibrant Now® Resorts & Spas (www.nowresorts.com); and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com).