February 19, 2016 — In 1911 Seattle, WA a baby girl was born by the name of Rose Hovick who grew up to become a very well known burlesque entertainer and ultimately many claimed she was one of the best striptease artists of her era. Ms. Hovick also became an actress, a playwright and author. In the late 1950’s her memoir was made into a theatrical musical play and some movies, the best known of which co-starred a young and attractive Natalie Wood who played the daughter (“Louise”) of Rose in the 1962 movie “Gypsy”.
So Here’s The Scoop: Winning and nominated for various awards that year, one of the more commemorative performances in the movie was when Louise stripped to the ‘jingle’ “Let Me Entertain You”, which in 1962 was considered by many to be excessively risqué. If you haven’t seen the performance; judge for yourself at this YouTube link.
I point that out because as a people, worldwide and going back thousands of years, we all like to be entertained, which brings me to the fastest growing trend in the universe of recruiting and showcasing products/services. That trend, a phenomenon that is literally sweeping the world, is known as “Video Interviewing”, VI (and/or video recruiting).
One of the many advantages of VI is that the (e.g.) sales or marketing managers – including HR personnel – can interview candidates in real time (if they choose) and it does not matter whether the prospective ‘employee’ is in the office, down the street or anywhere else in the world for that matter.
Now just imagine for a moment instead of pouring over (e.g.) 50, 150 or a thousand resumes and then taking the time to arrange a phone ‘chat’ (interview) with those prospective employees that it all can be accomplished with a VI.
And instead of the ‘old way’ of selecting the applicants you want to bring in for one (or more) interviews – BAM, you can accomplish the whole process faster and at a reduced cost including having all other department heads involved in the selection process during the initial VI.
The long story short this week is that there are many companies that are experts in this field that can hook up any timeshare developer with an effective and cost saving VI system and for those developers who prefer the ‘in-house’ approach there are books and articles readily available that will explain the process to your team so they, too, can take advantage of VI.
On a side note, for all you C-Level folks operating ancillary businesses in our industry that still don’t use ‘video’ to promote and demonstrate your company, products and services to your prospective customer base (aka: the deciders in our industry) then the only thing I can even think to ask is why not? And/or what in the world are you waiting on?
After all, if it is true that a “picture is worth a thousand words” – then just imagine the value to your company of using video to tell your story!
Good Luck Out There
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