PHILADELPHIA, PA (April 28, 2016) — Apple Leisure Group® subsidiary, AMResorts®, celebrates its 15th anniversary after closing 2015 with an unprecedented 17 new resort management contracts and adding seven new destinations to its portfolio. The provider of sales, marketing and brand management services for Zoëtry® Wellness & Spa Resorts, and Secrets®, Breathless®, Dreams®, Now® and Sunscape® Resorts & Spas is positioned to have another year of aggressive growth, already opening Secrets Playa Bonita Panama Resort & Spa and Sunscape Puerto Plata Dominican Republic in the first quarter of 2016 with another eight openings planned for the remainder of the year.
“In the last 15 years, we have grown our portfolio in the markets where travelers want to be and that offer owners the best return on their investment,” said Alex Zozaya, CEO of Apple Leisure Group. “Our strong business model and established presence is what motivated respected investment firm Bain Capital to partner with us to aggressively expand AMResorts and meet the ever increasing demand for our product.”
“AMResorts’ growth has been driven by our strategic approach to identifying new markets for entry, growing our footprint in tried and true destinations, and aligning with owners willing to challenge guests’ expectations with our reimagined take on the traditional all-inclusive experience,” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group. “It’s this recipe for success that makes us the ideal partner for investors seeking the right sector to enter in today’s competitive hospitality market.”
Since the opening of its first resort in 2001, AMResorts has consistently reinvented the vacation experience by setting a new standard for the high-end, all-inclusive product.
The company introduced the lively Sunscape Resorts & Spas during its first year, and followed it with the debut of the adults-only Secrets Resorts & Spas in 2002—a first of its kind in Mexico. Within three years of its inception, AMResorts introduced its third brand, Dreams Resorts & Spas, expanding the company’s family-friendly portfolio.
premium beverage program, comprehensive day and nighttime activities, and more, all without wristbands.
AMResorts continued to quickly grow its footprint, establishing a solid presence with 14 resorts throughout Mexico and the Caribbean by 2008. It was that year that the company launched its fourth brand, Zoëtry Wellness & Spa Resorts and the Endless Privileges® program. The innovative concept offered an ultra-luxurious experience combining elements of wellness, serenity, and social and environmental responsibility in a boutique setting. Designed for the most discerning traveler, signature program features include 24-hour concierge and laundry service, maid service three times daily, no check-in or check-out time, private in-suite dining, gourmet à la carte dining with organic selections, and more.
Two years later, AMResorts introduced its fifth brand, Now Resorts & Spas, to cater to guests looking for a more active and energetic setting ideal for living in the moment. The brand is perfect for families traveling with teens and tweens and the multigenerational travel experience. In 2012, the company further demonstrated its commitment to being innovators of the industry with the debut of the Unlimited Connectivity® app, allowing guests to send and receive local and international (U.S. and Canada) calls and send messages over the resorts’ Wi-Fi network at no charge.
AMResorts further enhanced its resort portfolio in 2013 with the addition of its second adults-only brand, Breathless Resorts & Spas, catering to singles, couples and friends seeking a high-energy and social atmosphere focused on entertainment and events.
That same year, the company secured an equity investment from global private investment firm Bain Capital, leading to the creation of Apple Leisure Group, a vertically integrated travel and hospitality company comprised of six subsidiaries: Apple Vacations®, Travel Impressions®, CheapCaribbean.com®, AMResorts®, Amstar DMC® and Unlimited Vacation Club®.
That equity partnership further fueled AMResorts’ expansion, entering Central America with Dreams Las Mareas Costa Rica in 2014 and Secrets Playa Bonita Panama in 2016. The company also recently announced it would bring its Unlimited-Luxury® concept to Puerto Rico with Dreams Puerto Rico Resort & Spa, opening in 2018.
By the end of 2018, AMResorts will have nearly 60 resorts, representing more than 20,000 rooms across the company’s six award-winning brands throughout Mexico, the Caribbean and Central America.
“AMResorts’ success can be attributed to how we have differentiated the product to appeal to consumers at every stage of their lives through our six distinct brands,” said Gonzalo del Peón, President of AMResorts. “Continuing to evolve to meet the ever-changing desires of our customers will allow us to stay at the forefront of the industry and top of mind for travelers seeking the ultimate all-inclusive experience.”
AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, St. Thomas, Dominican Republic and Costa Rica, AMResorts’ nearly 40 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE). Images, logos and informational material about the AMResorts Collection of brands and properties are available at www.amresorts.com/mediasite.
About Apple Leisure Group
Philadelphia-based Apple Leisure Group® is a leading hospitality company holding a unique niche in the U.S. travel industry. Its vertically integrated business model and robust infrastructure leverages the expertise of six innovative subsidiaries to deliver exceptional value to savvy travelers and strong resort performance to owners. ALG’s award-winning subsidiaries include: Apple Vacations®, the world’s largest tour operator to Mexico and the Dominican Republic; Travel Impressions®, a prominent U.S. wholesaler possessing an extensive global portfolio; CheapCaribbean.com®, a popular online travel agency specializing in luxury vacation packages and resort accommodations in Mexico and the Caribbean; AMResorts®, provider of marketing and brand management services to six luxury resort brands; Amstar DMC®, a destination management company offering premium airport transfers, tours and excursions; and Unlimited Vacation Club®, AMResorts’ popular guest loyalty program for discerning travelers
PRESS RELEASE SOURCE: AMResorts