April 1, 2016 — Every C-Level executive in our industry has one common burden and that is to increase performance, sales, revenue and profits either on a monthly, quarterly or annual basis. They demand results, and rightfully so. They are adamant when it involves overall efficiency while building their brand(s) and they call for calculable results, will not tolerate incompetence, slothfulness or any excuses that obstructs their companies’ continued success and growth. Obviously, that is why they are the leader(s); they make all the hard choices and the important decisions that guide their companies’ futures.
So Here’s The Scoop: When subordinates are tasked to assist and resolve a problem such as increasing sales/revenue/profits they traditionally analyze various options, probabilities and techniques, etc. and at the same time they are mindful that they may be shackled by imposed budgetary parameters.
Once they’ve arrived at their conclusions they kick their recommendations ‘upstairs’ to the executive level for further review, evaluation, full consideration and the verdict. This approach often works just fine; a decision is reached and it’s game-on.
However In many instances subordinates are justifiably concerned over job security and being team players who adhere at all times to the company’s directives they do not want to rock the boat; and under no circumstances would they dare cross the invisible corporate line and make recommendations that may not fit specific guidelines.
But when it comes to increasing sales/revenue/profits that can be a problem because it may force staff personnel to bypass traditional opportunities that would achieve the sought-after objectives significantly more than the mandated target; and those opportunities will never see the light of day when the staff’s other recommendations are submitted to the Exec’s tasked with making the ultimate decisions.
Increasing sales/revenue/profits is an incredibility important responsibility that often requires those with the power to decide to be directly involved, at least in the beginning, in order to properly evaluate opportunities that their staffs may ignore.
For example, staff members often overlook historically proven standard business opportunities and practices solely based on costs as opposed to an investment in the company that will meet the objectives and yield the highest possible returns.
Many staff members believe such standard opportunities originating from them is above their ‘pay-grade’; they do not want to assume or be responsible for any possible downside and prefer to leave all accountability squarely on the shoulders of the Execs solely responsible for the company’s continued success and growth.
In other words; some recommendations that should be made never are.
When it comes to increasing sales/revenue/profits as well as building the company ‘Brand’, ITG will partner with and assist any company in our industry that needs (e.g.) new clients in order to sell more products/services or any company that desires to recruit $$ Million + marketing, sales (management, too) producers as well as those companies that understand long-term value and insist that their ‘Brand’ is the one that is on everyone’s mind first instead of their competitors.
Therefore, I’m pleased to announce this week an incredible opportunity for one (1) company in our industry whereby ITG will clearly demonstrate how ITG can increase their sales/revenue/profits as well as promote their company brand; and if ITG does not meet or exceed that company’s reasonable objectives, the ITG promotion will be on the house – you know, free, without cost.
The promotion that I’m talking about is NOT the typical run of the mill campaign. We are talking an all out assault from all angles including both flanks, the rear, overhead, head-on and at such a magnitude that the response will be significant, the results will be calculable and the industry will take notice saying about the company selected: ‘…now that‘s what we need to do…’
And this exclusive ITG opportunity applies to all current clients as well: No smoke, no mirrors, no trickery, no questions asked. If ITG does not meet the realistic promotional objectives – the cost is ZERO!
Now in our 7th full year of publication, ITG is putting our solid reputation and money where our mouth is so before this exceptional offer expires take a few seconds today and contact Bill Curtis in our promotions department (Toll Free: 1-877-477-2900); or if you prefer shoot Bill a quick e-mail and get the ball rolling (firstname.lastname@example.org).
Important notice: All interested entities, locally, nationally and internationally are encourage to accept the ITG challenge however ITG reserves the right to accept or reject any company, product or services for this limited promotional offer at ITG sole discretion.
And, because my columns and all other ITG articles, PR’s, and news stories, etc. that ITG publishes daily are archived, searchable and retrievable, be further advised that to reserve this rare opportunity a reservation must be placed on or before the ITG offer expires at the close of business on Friday, April 8th, 2016 by 5:00 PM PDT.
Lastly once the promotion has reached its objective and fruition, the company selected will be required to submit a brief but informative memo that ITG will publish depicting, in generic terms, the results of the promotion.
Good Luck Out There
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