May 6, 2016 — In order not to be confused when successfully promoting within the electronic universe start with a few of these acronyms. CTR, CTA, CPM, CPC, CPA, CPE, CPL, CPS, CPTM and/or PPS, PPL, PPV & PPC, etc. That is just the beginning of the maze and what is very important about those acronyms are the letters ‘C’ which is for COST, and the letter ‘P’ which is for PAY. There are all sorts of online promotional schemes in this era including “revenue share” and/or “profit share” and I’ve read that Google offers such programs and their ‘cut’ may be as much as 50% (or more).
So Here’s The Scoop: It can all be mind boggling and expensive, and cutting to the chase for those companies in the timeshare industry I would like to offer some straight promo talk and bypass all the mumbo-jumbo. To do so I’ll use the standard PPC (pay-per-click) model whereby a business will pay an ‘entity’ anywhere from a few cents to more than $80 for each person who clicks on a company’s Banner Ad that leads the audience to the company’s ‘landing-page’ to further preview the promo.
As most of us would agree marketing is an introduction whose purpose is to eventually guide targeted prospects to preview the promo (‘offer’) and then hopefully buy some (e.g.) ‘widgets’, which brings into play what I call the 100 PPC rule and why the company landing page is also a critically important first sales impression.
When a company generates 100 PPC’s from their well-placed Banner Ad, and if the company pays (e.g.) $10.00 per click but there are no further inquiries made by those 100 prospects who previewed the landing page then the company would have been just as well off to take 10 crisp new ‘C-Notes’ ($100 bills) and set the $1,000 cash on fire.
And it doesn’t matter if the PPC cost was a few pennies or $80. It’s all wasted.
You see, the landing (offer) page must be treated just like a sales person is and, for demonstration purposes, at the developer level I can assure everyone that if a sales rep (or closer) blows straight through 100 prospects (sales guests) and generates no sales – well, said rep would have been sent packing after the first 10 or 20 ‘No-Thanks’.
That is exactly how a company’s landing (promo) page must be dealt with. If the ‘offer’ is generating zero results (‘business’), well, there is a problem to be sure.
Conversely, if one order of those (e.g.) ‘widgets’ averaged $2,500 and if that landing page stimulated a CTA (call to action) from a targeted (niche) market actively searching for ‘widgets’ then with a closing ratio of 25 yes’s Vs 75 no’s the company would generate $62,500 in new business.
Not bad! And in Timeshare language that also means the value per click (VPC) would be $625 ($62,500 / 100 targeted prospects) which, using the example of $10 per ‘click’, translates into a marketing cost of only 1.6%.
And spreading the initial investment across the 25 orders each order for those ‘widgets’ would only have a modest price increase of 1.6% to pay back the company’s initial investment.
That is why a well thought out and managed campaign is really free advertising and when you add the results from the promo with the tax deductibility of the standard business expense; advertising is one of the wisest decisions a company can make.
There really is no need to be confused or concerned about all the internet promotional hype when it comes to effectively offering careers, products or services as long as another important fundamental rule is followed.
And that is to only promote directly to the targeted (niche) market via a high trafficked (visited), respected and recognized ‘medium’ like right here InsideTheGate.Com (ITG) where each month, starting in 1999, we now average about 100,000 sets of eyeballs (verified by independent AWStats Analytics) of the very audience timeshare related companies must reach to be successful with their ‘on-line’ promotional campaigns.
It truly is a no-brainer. So eliminate the confusion, end the worry, stop wasting precious resources and connect with your niche market today ITG.
Contact our promotional department and let Bill’s expert team eradicate the headaches of all those ‘acronyms’ etc. and recommend a CTA (call to action) campaign that will reach your objectives by promoting directly to your target audience 24/7/365.
You can reach Bill: [email protected]; or call toll free today: 1-877-477-2900
Good Luck Out There
© Copyright Inside the Gate. All rights reserved.