July 15, 2016 — George H. W. Bush was President, Dan Quayle was his VP and Boris Yeltsin won the first free election in Russia, becoming that nations President. Carlos Salinas de Gortari was Mexico’s President. John Major was the Prime Minister of the United Kingdom. The year was 1991, the average household annual income in the U.S. was about $30-K, the cost of a first class stamp in the U.S. rose to $0.29 and in the Super Bowl that year the N.Y Giants defeated Buffalo by one point (20-19).
So Here’s The Scoop: There was a lot going on in 1991 including “Operation Desert Storm” (aka: The first Gulf War); a gallon of gas in the U.S. was about $1.10, a cyclone in Bangladesh killed around 200,000, the Dow Jones topped 3,000 for the first time, police were caught on camera in California beating Rodney King to near death and by the way, it was in 1991 when delivery rooms were filled with new born babies who would soon grow up and some of them would ultimately become timeshare sales guests.
When the year 2001 rolled around the soon-to-be invitees were now about 10 years old, most likely in the 5th grade and probably not paying too much attention to the fact that George W. Bush was in office as the newest U.S. President when America was attacked on 9/11.
By the time 2009 was in full swing about 75-80% of these 18-year-olds were about to complete high school and while preparing for the Senior Prom, graduation day and receiving their diplomas many may have even heard something about the world economy being in total chaos.
Being busy little beavers most of them likely had other pressing issues on their minds like going to college, joining the U.S. Military or just getting that first full-time job that they would often discover didn’t pay so well after all.
And I may be going out on a limb here but I’m guessing, with hormones screaming, parties to attend, buying that first used car and finally getting out of their parents’ house and own their own, a whole bunch of these teenagers really didn’t understand the historical or political significance of the first non-white male in the United States, Barack Obama, being elected as the nation’s 44th President.
Then, about 84 months later in 2016 when these young adults reached the wise & ripe age of 25 and finally have their emotional, personal and financial lives in order some timeshare developers throughout (e.g.) N. America declared many of them to be fully “qualified” as sales guests and eagerly began to spend hundreds of dollars ‘per tour’ to snag and entice ‘em to attend a “…brief but informative 90 minute …’
That little bit of WTF begs several questions, especially considering the cases involving “cohabitating” couples when only one person needs to be 25 years old in order to be deemed “qualified” while the other person in the relationship could be, say, 18, 19 or 20 years old.
Let us also not forget the other side of the “qualified” age spectrum where in N. America the life expectancy is around 78 years old; a mere 3 years away from their statistical demise and some C-Level management types in the Land of Time insist these 75-year-olds are a damn good shot worthy of investing capital, labor and overhead to get ‘em in the door – because, after all, “An Up Is An UP. A sale is made every time.” And, “Either you sell them or they sell you”.
And that philosophy would almost be entertaining if it were some ‘crazed’ yet-to-be-tried-and-tested new ideal. But these leaders, these deciders, these titans of industry have been forcing their sales reps to take these ‘hot prospects’, day in and day out, for the last 50 years – yielding the same non-cost-effective results.
Sure being “cost effective” sounds like some of that thar highfalutin’ mumble jumble or pretentious gibberish, so to put it in perspective I’ll cite Jethro Bodine of the Beverly Hillbillies fame. After Jethro decided not to be a brain surgeon and while sitting around the cement pond using his ciphering powers – whenever Jethro was challenged with a financial problem he’d sometimes realize that ‘…naught minus the naught, carry the naught, equals naught…’
Then Jethro would report his findings to Uncle Jed who’d proudly and rightfully boast ‘Whee doggies! I reckon that 6th grade schoolin’ Jethro graduated from back home in the hills sure does comes in handy…’
Good Luck Out There
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