The list is Sharket’s first ranking of the timeshare industry in a specific market area, in this case, Orlando. The Sharket rankings are based on actual resales and indicate how well timeshares at specific resorts perform in the resale market.“
“As far as we know, this is the first time anyone has attempted to put together a ranking of timeshare resorts in a specific travel destination based on transactions in the resale market,” says Bob Schmidt, Chief Data Officer of Sharket Research LLC, the company behind the rankings and the Sharket.com website.
“If this ranking and our report show anything, it should make very clear that there is a significant and substantial amount of resale market activity taking place in the Orlando timeshare market,” Mr. Schmidt adds.
Free Orlando Timeshare Resale Market Report Also Available – Covers 90 Resorts
In addition to the Top 25 list of Orlando resorts, Sharket has also published a free, downloadable 47-page report on the Orlando timeshare resale market and is making the report available on the Sharket.com website. Titled “Orlando Timeshare Resales – Sharket 2016 Market Report,” the report includes the Top 25 list and provides a detailed look at each of the 25 resorts including typical resale prices as well as a complete ranking of all 90 timeshare resorts in the Orlando market. The report can be downloaded here: https://sharket.com/news/reports/sharket-top-25-orlandotimeshare-resorts
The Orlando Timeshare Market Location
The Orlando ranking is limited to timeshare resorts located within the Orlando timeshare market – and only those with resale transactions.
As defined by Sharket, the Orlando timeshare market is similar to the Orlando travel/hospitality market area. It is comprised of Orange and Osceola counties as well as portions of Polk and Lake counties, and the various submarkets within those counties: Buena Ventura Lakes, City of Orlando including International Drive, Clermont, Davenport, Lake Buena Vista, Kissimmee, Ocoee, Poinciana, and Winter Garden. (Seminole County is also a part of the Orlando metro area, however it has no timeshare resorts.)
Timeshare Resales in Orlando – A $59 Million Market
“Overall, the Orlando market has 90 timeshare resorts and they generate more than 10,500 resale transactions and $59 million in resale volume annually,” says Mr. Schmidt.
Mr. Schmidt continues, “By far the bulk of that activity is from the resorts in Sharket’s Top 25 Orlando list. Our data shows the Top 25 Orlando resorts account for 7,400 timeshare resales per year and more than $57 million in resale volume.”
All told, the Top 25 Orlando resorts comprise nearly 70% of the resale transactions and 98% of the dollar volume in the Orlando timeshare resale market, according to Sharket’s data.
Timeshare Brands Dominate the Orlando List
With the exception of Worldgate Resort, all of the Top 25 Orlando resorts belong to a resort group or brand.
Among the brands, Disney dominates the Orlando market, taking the top six spots on the list, eight of the top ten and eight of the Top 25.
Altogether, the Disney resorts represent 3,203 resales (43% of the Orlando Top 25 resorts and nearly 30% of the entire Orlando market for timeshare resales) and more than $46 million in resale dollar volume (81% of the Orlando Top 25 volume and 79% of the entire Orlando market resale volume).
Second is Marriott with five resorts in the Orlando Top 25 totaling 750 resales and $3.8 million in resale dollar volume.
Marriott has a total of seven timeshare resorts in the Orlando market. However, Marriott’s Grande Vista resort clearly dominates the Orlando resales picture for resorts in the Marriott brand, alone accounting for 56% of all Orlando Marriott timeshare resale transactions and 60% of all Orlando Marriott resale volume.
Hilton and Westgate each have three resorts in the Orlando Top 25. Wyndham has two resorts and Diamond, Holiday Inn, and Vacation Village each have one resort on the list.
Other Orlando Timeshare Resales Observations
A number of other resort groups have one or more timeshare resorts in the Orlando market, but none ranked in Sharket’s Top 25 Orlando list. This includes Bluegreen Vacation Club, Exploria Resorts, Festiva, Legacy Vacation Club, Vistana, and Vacation Resorts International.
In terms of the sheer number of resale transactions occurring annually, Disney’s Saratoga Springs at 1,021 and Vacation Village at Parkway at 857 stand above all other resorts in the Orlando market.
When it comes to price, Disney’s Bay Lake Towers tops the list with a median resale price of $17,600, followed by Disney’s Villas at Grand Floridian at $16,000.
Total resale dollar volume leaders are Disney’s Saratoga Springs at $13.3 million followed by Disney’s Bay Lake Towers at $8.8 million.
How Sharket Ranks Timeshare Resorts
Sharket’s analysis is based on the resale transaction activity, not on the vacation experience. No doubt a great vacation can be enjoyed at any of the more than 7,500 timeshare resorts around the world. However, for ranking, Sharket looks only at the number of actual resale transactions, the typical prices paid, and the total dollar volume of resales.
To rank timeshare resorts based on resales, Sharket has established a methodology for compiling transaction data as well as defining what is considered a resale transaction vs. a developer transaction. The methodology also covers scoring and ranking of each resort based on resale activity.
Sharket compiles transaction data primarily from county land records but also includes auction transactions, among other sources. So far, Sharket has compiled more than 1.2 million transactions across all resorts, of which more than 100,000 are resales.
To score a resort, Sharket has developed its “Saleability Score” which takes into account how many resales are occurring annually and at what price. Based on a scale of one to ten, the more resales annually and the higher the median price, the higher is the Saleability Score.
More than one resort can receive the same score, so in order to rank resorts, Sharket uses the dollar volume of resale transactions. Within the same Saleability Score, the higher the dollar volume, the higher the ranking. According to the Sharket methodology, the resorts with the best ranking are those with more resales at higher median prices and higher dollar volume than other resorts.
Conversely, resorts with a lower number of resale transactions, a lower median price and lower dollar volume, do not rank as well.
Disney’s Saratoga Springs resort is the Number One ranked resort in both Sharket’s Orlando list as well as Sharket’s list of timeshare resorts nationally. Thus Saratoga Springs is the one to beat. With a Typical Price (median price) of $12,205 and more than 1,021 transactions yearly adding up to more than $13 million is resale volume, to beat out Saratoga Springs as number one in Sharket’s ranking, a resort would have to have a Saleability Score of 10 and dollar volume of $13.3 million or more.
The complete Sharket Top 25 Orlando Timeshare Resales list is available below.
About Sharket Research
Sharket has created an extensive database providing timeshare resale transaction data for more than 1,400 resorts. This information provides timeshare owners with the comprehensive timeshare resale data they need to make an informed decision about how to price their timeshare unit or whether to buy at a resort they’re considering.
As part of this free research service, Sharket measures, scores and ranks the world’s timeshare resorts based on resale volume and typical pricing at each resort. This “Saleability Score™” is calculated as the sum of a Median Price Score and a Sales Count Score at each resort, with a score of 1 being the lowest (worst) and 10 being the highest (best).
Sharket’s methodology is extensively documented on the Sharket website.
Sharket.com is a free resource with the world’s most comprehensive database of actual timeshare resales data. To help consumers understand how much their timeshare is worth, similar to Zillow for residential real estate or Kelly Blue Book for autos, Sharket offers a gold mine of data that shows recent sales transactions and the typical price a seller could expect based on the average of recent sales. In addition, the website displays a color-coded Saleability Score and Resort Rank as an aid to consumers in comparing resorts. Sales data is compiled primarily from county land records.
Sharket is providing public access to market value data in order to fuel efficient, reliable transactions. Sharket believes that educated consumers make the best timeshare owners. This information will benefit the entire industry in the long run, with the ultimate goal of drying up the fertile ground fraudsters and scam artists have been enjoying at the industry’s expense. “That’s why we decided to open up our database and make it available to everyone,” says Schmidt.
For more information, visit www.sharket.com
The Sharket 2016 Market Report for Orlando Timeshare Resales can be downloaded from:
PRESS RELEASE SOURCE: Sharket.com