The new campaign brings to life the Club’s decade-long legacy of creating one-of-a-kind vacations for friends and family to strengthen bonds and leave lasting memories. Campaign creative spotlights real moments from the Club’s 4,000+ Members and their families collected during their time vacationing with Exclusive Resorts.
“When you look at the current luxury landscape, most hospitality brands are still focused on promoting their five-star amenities and service. At ER, we see these merely as tablestakes,” says Hayden Mugford, VP of Marketing at Exclusive Resorts. “We hope this campaign reminds everyone of what really makes travel worthwhile. The journey, of course, is paramount, but ultimately it’s those moments you share with family and friends that strengthen bonds and create memories you will cherish for generations.”
The Create Your Next Remember When™ campaign concept comes on the heels of a recent study commissioned by the Club with global-research leader Merkle Inc., investigating leading motivators for affluent families choosing how and where to vacation. More than 55% of the affluent families* surveyed cited either “broadening their families’ worldview through new experiences” or “spending time together” as top drivers in the decision process. Only 10% of the families* surveyed cited luxuries (like 5-star resort amenities) as the most compelling.
“Our goal has always been to provide families with the opportunity to meaningfully connect with one another over shared experiences,” says Cathy Ross, CEO of Exclusive Resorts. “Our vacation portfolio—which now includes more than 400 luxury residences and experiences ranging from Once-in-a-Lifetime Journeys to short weekend Escapes—does just that. We do all the work, so you can focus on what matters most—time together.”
*The study, commissioned by Exclusive Resorts and conducted by Merkle Inc., surveyed 154 families with a minimum household income of $250k or net worth of $2M+.
About Exclusive Resorts:
Exclusive Resorts is absolutely one of a kind. We are not merely a destination club, but a discerning and sophisticated community with a 13-year legacy providing our travelers with a distinctive lifestyle anchored by once-in-a-lifetime experiences. The private Club offers a suite of travel products and membership plans providing entree to the best the world has to offer: a vacation portfolio featuring more than 400 multimillion-dollar homes worldwide; curated experiences with exotic adventures spanning seven continents; privileged access to world-class VIP events; exclusive alliances with award-winning resort partners; and a collection of benefits and privileges with elite travel and luxury lifestyle brands. Founded in 2002 and acquired by Steve Case and Revolution Places in 2004, the Club has delivered more than 200,000 vacations for its discerning travelers. For more information about Exclusive Resorts, visit exclusiveresorts.com or newsroom.exclusiveresorts.com, call 844.609.8684, and follow Exclusive Resorts on Facebook and Twitter.
PRESS RELEASE SOURCE: Exclusive Resorts
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