PHILADELPHIA, PA (Sept. 16, 2016) — AMResorts®, a subsidiary of Apple Leisure Group®, announced Claudio Zboznovits as Vice President of Global Sales and Business Development, a new role created to further support the company’s unprecedented growth.
Reporting to Colette Baruth, Senior Vice President of Sales, Marketing, Revenue Management and Distribution, Zboznovits will be tasked with leading and executing AMResorts’ strategic sales plans within the U.S., Canada and international markets. Additionally supported by existing directors for these markets, Zboznovits will establish and maintain relationships with executives and buyers, such as tour operators and online travel agencies across all markets. Baruth will continue to oversee these areas, but with a greater investment on brand development and infrastructure growth planning.
“The innovative thinking and deep experience of our AMResorts leadership team is the engine behind the company’s steadfast growth,” said Gonzalo del Peón, President of AMResorts. “Claudio’s industry experience combined with his international market expertise made him a clear fit as we expand new frontiers for our resort brands.”
Zboznovits previously served as the Corporate Vice President and Chief Commercial Officer of BlueBay Hotels & Resorts. There, he was responsible for driving the company’s commercialization, growth and profitability strategy across key market segments.
“Claudio’s precise blend of strategic thinking to drive sales make him an asset to AMResorts and allow us a greater focus on creating a stronger footprint in established and new markets as we grow our available inventory,” said Baruth.
“I look forward to joining the executive team that has made AMResorts the fastest growing resort company in Latin America and the Caribbean,” said Claudio Zboznovits. “It’s my mission to play an integral role in this next phase.”
Before his appointment at AMResorts, Zboznovits held vice-presidential positions at Barceló Hotels & Resorts, and The Mark Travel Corporation.
AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, St. Thomas, Dominican Republic and Costa Rica, AMResorts’ nearly 40 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include:
(www.zoetryresorts.com; 1-888-4-ZOËTRY); boutique Zoëtry® Wellness & Spa Resorts
(www.secretsresorts.com; 1-866-GO SECRETS); adults-only Secrets® Resorts & Spas
(www.breathlessresorts.com; 1-855-65-BREATHE); high-energy Breathless® Resorts & Spas
(www.dreamsresorts.com; 1-866-2-DREAMS); family-friendly Dreams® Resorts & Spas
(www.nowresorts.com; 1-877-NOW-9953) vibrant Now® Resorts & Spas
(www.sunscaperesorts.com; 1-866-SUNSCAPE)and fun-filled Sunscape® Resorts & Spas.
PRESS RELEASE SOURCE: AMResorts