March 24, 2017 — To Exploria Resorts: Be advised that I have followed your progress for some time and your fine organization is to be commended for many milestones including the “$60,000” minimum gross annual household income required of your sales guests to preview your “sales of a vacation ownership plan”. I say that because in our industry there are still timeshare developers who adamantly assert, regardless of household (family) size, that a combined gross annual household income as low as $40,000 (USD) is deemed sufficient to purchase a timeshare vacationing plan.
So Here’s The Scoop: However, upon further reflection of your published qualifications and because marketing/sales costs can be excessive, should you not have the current data at hand allow me to share with you that life expectancy in the USA has actually declined in recent years and according to the “World Bank”, the U.S. lifespan is now “78.74” years of age.
I bring this to your attention because on your Exploria Vacations website the age range for being a qualified sales guest is between 25 and 79, and though I do have an issue or two with sales guests in their 20’s – today, my only concern is those sales guests in their 70’s and especially those near or at age 79.
Please note that this Internet Memo is not to be construed as and/or intended to question your reasoning that sales guests statistically at the end of their lives would not want to enjoy some more quality vacation time before they depart for their ever-lasting ‘holiday’ in the sky, so to speak.
However, since you have determined that sales guests in this age category are qualified, allow me to point out that there are sales guests available from other nations with a higher life expectancy than citizens in the USA such as Monaco boasting a reported life span of 89.73 years.
Further, the World Bank is also reporting that our neighbors in Canada have a life expectancy of 81.24 years and there are other regions such as the Macau area off the coast of China coming in with a life expectancy of 84.41 years.
I only mention these areas and ages because your marketing budgets might yield better results targeting those vacationers, assuming they are vacationing in the regions wherein you are actively marketing and selling slices of paradise.
Naturally you’d have to have a multilingual marketing and sales staff on hand to deal with these potential prospects (aka: ‘buyers’) but if that is cost restrictive and/or out of the question allow me to make one additional suggestion for your consideration.
In the areas where you are currently marketing and selling vacation plans in the USA there is no shortage of assisted living facilities for some of our nations Seniors and many residents at those convalescent
hospitals homes could be financially well off and might even meet or surpass your gross annual income requirements to be a qualified sales guest.
Perhaps you should consider a direct marketing campaign aimed at them and along with your other inducements you could also offer an added bonus for those who are ambulatory such as a ‘home’ pick-up/return (before/after the sales presentation) service so they, too, can “attend a 90 minute resort discovery tour”.
And that should please your sales line, too, as they’ll eagerly invest their time, energy and expertise enlightening these qualified sales guests about the many virtues, benefits and features of buying, owning, using and enjoying a lifetime of fantastic and affordable vacations around the world.
If you find that marketing approach appealing let me know because I also have a brother-in-law who is in the refurbished medical supply business and Victor can hook you up with some slightly used ambulances, mini-vans and patient buses with those body lifts for any physically challenged sales guests who may require a helping hand.
All you’d have to do is spruce up the vehicles a bit and maybe apply those very popular full body “vehicle wraps” depicting HD photographic scenes of, say, the tropics, the night life of an exciting city or maybe some scenes of vacationers downhill skiing in places like Jackson Hole, Wyoming during the winter months.
By the way, Victor can also get you some sweet deals on used crutches, gurneys, litters, IV poles, wheel chairs, oxygen tanks, heart and lung machines, bed-pans, monitoring devices, ventilators and of course, just in case, defibrillators, etc.
Obviously I’m not suggesting that all sales guests who are at the end of their lives will require any such devices in order to attend your sales presentation, etc. – but, as you’d likely agree, planning is never a bad idea.
So, perhaps, during your next ‘round table’ while puffing on a Cohiba Behike, sipping a fine Camus Cuvee cognac and discussing ways to lower your overall marketing and sales costs your C-Level peeps can bounce the idea around and crunch the numbers.
And, by the way, there is no need to thank me for bringing this to your attention and for hooking you up with my brother-in-law because that’s how I roll. If anything, I’m all about cost efficiency and generating the greatest amount of sales (revenue) in the Land of Time and doing so at the least possible expense.
So if I’ve sparked your interest, have your people contact my people and lets’ pull the trigger on this puppy and knock it out of the ballpark.
End of Exploria Resorts Internet Memo
Good Luck Out There
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