-by Scoop (July 21, 2017)
n 1903 when American brothers Orville and Wilbur Wright were credited for the first controlled flight in a ‘flying-machine’ they invented – and about 66 years later in 1969 when U.S. Astronauts Neil Armstrong and Buzz Aldrin became the first humans to land and walk on the moon – most of us would likely agree that ‘things’ sometimes change rather quickly.
So Here’s The Scoop: Throughout recorded history there is no shortage of examples involving the transformation of nearly everything around us including but not limited to our homes, the cars we drive, the clothes we wear as well as entertainment, medical procedures and more, including these addictive ‘devices’ and the electronic universe.
Yet adaptation in the Land of Time isn’t something we’ve been fond of nor eagerly embraced and though we’ve made a few changes now and then, here and there – overall and spanning decades we are pretty much the same ‘puppy’ we were back when Neil and Buzz first explored earth’s nearest celestial body.
One example of our stagnation, at least in the U.S., is that most developers haven’t quite figured out that millions of consumers (aka: sales guests) have come to believe that buying and owning an eternal vacation plan is as about as appealing to them as would be a round-trip cross-country flight in a biplane on their next vacation without so much as an overhead canopy to protect them from the elements.
Sure, there will be the adventurous folks who would jump at the chance to adorn themselves in the appropriate garb, slap on a vintage aviator’s cap, goggles, leather jacket, scarf and gloves so they can romantically fly off towards the horizon for a bit of holiday merry-making in a fixed-winged aircraft.
And those people could even get some extra time off from work to travel in a contraption that putts rather slowly through the often turbulent skies while it puddle jumps and lands every few hundred miles so the pilot & passengers can stretch their legs, have a sandwich, relive themselves and wait while the winged jalopy is being refueled.
But for the majority of today’s travelers, if given the option I’m guessing, at least for their vacations, they’d choose to travel from point ‘A’ to point ‘B’ in a brand new fully appointed Boeing or Airbus airliner that cruises high above at near 600 MPH (966 KPH).
That said there was also the time when owning one (1) home and doing so forever was a craze that dates back to one period, for example, right after the American Revolutionary War when the word spread around the globe that in the ‘new world’ regular people could actually own their land, build their home and own both forever and evermore (aka: in perpetuity).
Even during more recent times such as right after WWII, buying/owning one (1) home ‘forever’ again became extremely popular, thanks in large part to the G.I. Bill when nearly 16 million U.S. Veterans returned to civilian life looking to settle down.
That was also a time when ‘career’ aspirations were often to secure the best paying job a person could find and then dearly hold on to the job for decades until the year finally arrived when the company (e.g.) gave the employee the proverbial gold watch and sent them marching down the retirement road for all eternity.
In part, when timesharing vacation accommodations (homes) finally rolled out in the U.S. back in the late 1960’s the notion of perpetual ownership was the ‘norm’; the ownership aspect was included in those original timeshare ‘plans’ and ‘pitched’ as part of the ‘Estate’ (aka: Will it to the kids). The rest, as they say, is history.
Of course, there are still those people today who will work for the same company until they retire and they’ll still buy just one (1) home and live their lives under that roof, in that neighborhood and be more than happy to do so until the great beyond beckons, at which time they’ll leave their house and other ‘stuff’ to the kids.
However there are millions more who won’t, and with that understood I don’t care what a company is selling be it vacation ownership or GIA certified D-Flawless 5-carat loose diamonds. Companies should appeal to the broadest market (aka: quantity of consumers) possible if increased sales, revenue and profits are important to them.
A diamond seller, for example, should also have in stock a few 4, 3, 2 or 1 and maybe 1/2-carat GIA certified diamonds for potential buyers who might not be able to afford the 5-carat diamond that could cost upwards of a couple thousand dollars (setting not included of course – LOL).
And so it should be with most U.S. timeshare ‘plans’. They, too, must appeal to the largest segment of the market – especially keeping in mind the hard costs necessary to acquire each new ‘owner/member’ and the nightmare among the folks desperately seeking an exit from the perpetual vacation plans they acquired in (e.g.) 1976.
In conclusion, short-term timeshare plans appeal to the largest segment of the market – and, interestingly, a (e.g.) newer 1-bdrm RTU (right to use) ‘Villa’ for 25 years in a location like Cabo is often sold at the developer level for the same amount of money as is a comparable 1-bdrm ‘Condo’ (in perpetuity) within the U.S. Go figure!
Good Luck Out There
© Copyright Inside the Gate. All rights reserved.