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TALLAHASSEE: Club Med, which is already in the process of getting BIGGER, has unveiled plans for its intention to get even BIGGER than that.
The pioneer of all-inclusive vacations, Club Med is in the midst of a $1.5 billion investment in opening new properties and renovating many of its 68 existing resorts around the globe, but has now revealed plans for its next series of openings and enhancements in addition to the two resorts that opened in China in 2016 – Club Med Sanya and Club Med Beidahu.
The company is promising the opening of 15 new resorts in the next three years in France, Italy, Brazil, China and Indonesia, among others.
The brand had gotten stale in recent years, seemingly closing more resorts than it opened, but it has found new blood, new ideas and new energy (to say nothing of new money) and is now growing again.
For one thing, the company is being reimagined to cater to more affluent travelers in all corners of the globe, a strategy that seems to be taking off.
Says Xavier Mufraggi, CEO of Club Med North America, “Thanks to our 68 resorts worldwide and diversified offerings, we achieved solid growth in 2016 and our best net result in 15 years; also setting a new record in North America with a 20 percent year-on-year increase in operating income.”
One particular example of Club Med’s success in 2016 can be seen in the brand’s ski business, with the number of American and Canadian guests travelling to one of Club Med’s 20 allinclusive ski resorts in the Alps having nearly doubled in two years.
You may recall that a two-year-long bidding war for control of Club Med began in 2013, culminating in 2015 when China’s Fosun International won out with the final sale price of €939 million ($1.07 billion). It took very little time for Fosun to get to work making Club Med great again. (sorry, I couldn’t resist)
It already is not the Club Med of your parents’ generation, and you should expect a large influx of affluent Chinese tourists worldwide making their presence felt.
“If you haven’t got anything nice to say about anybody, come sit next to me.” -Alice Roosevelt Longworth
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