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Florida USA Timeshare News: December 6, 2014

It's Happy Hour at The GateHouse>> EASTERN USA TIMESHARE NEWS:

ORLANDO: Marriott Vacation Club has been busy rolling out a new program for members and guests at their resorts. It’s called Club Thrive and boasts as its purpose “a way to help break the stress of daily life that many owners and guests carry with them on vacation and provide opportunities to benefit both their physical and mental well-being throughout their vacation.”

Completely customizable to the wants and needs of owners and guests, the program blends self-directed experiences with instructor-lead classes based on these four elements:

  • Refuel: Providing well balanced food and beverage choices and education on nutritional values.
  • Renew: Helping owners and guests achieve a “vacation mindset” through physical and sensory experiences.
  • Move: Offering cardio, strength and toning programs designed to be fun and as an alternative to a typical gym workout.
  • Explore: Providing opportunities to experience the resorts’ locale in ways that are healthy, educational and fun.

So far the program has only been launched at the Hilton Head Island resort and Marriott’s Desert Springs Villas and Marriott’s Shadow Ridge resorts in Palm Desert, CA. Additional clubTHRIVE launches will take place at Marriott Vacation Club resorts in South Florida and Hawaii by early January with continued roll-out worldwide during 2015.

It’s almost but not quite a getting BIGGER event.

ALSO IN ORLANDO: The National Timeshare Owners Association (NTOA) has retained Barker & Associates to produce interactive and dynamic content for its member education program, with the goal of encouraging new timeshare owners to get the most enjoyment out of their vacation ownership. Development will focus on presenting material in a fun and engaging way. This interactive learning approach will be especially important in reaching the key Gen Y demographic, an important step to take if timesharing is to thrive in the future.

I’ve long been a proponent of the importance of educating timeshare owners about the product/service they’ve purchased, with the firm belief that if owners truly understood how to get the most out of their timeshare ownership the satisfaction rate would rise and defaults (and complaints) would fall.

The NTOA has been focused on educating owners about the benefits and usage of timeshare for 20 years. Chad J. Barker said about his company’s new association with the NTOA, “We want Happy, Engaged, and Informed timeshare owners, who are excited about finding that next perfect getaway. Owner satisfaction is the lifeblood of this industry and by offering quality ‘education’ we can foster a vibrant online community of such people, spreading those positive stories and experiences that too often fall through the cracks. And, of course, interactive content and brand advocacy are the best ways to get the younger crowd involved. What I love is that, in this context, the brand is ‘Timeshare’.”

I couldn’t agree more.





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