-by Scoop
August 19, 2011 — When an infectious disease such as smallpox, tuberculosis, HIV or the H1N1 influenza virus spreads through human populations, indiscriminately crossing regions, continents or goes ‘viral’ worldwide, various government agencies unite and coordinate an effort to end the devastation caused by the killer disease.
In the timeshare industry we have our [...]

-by Scoop
August 12, 2011 — If a timeshare developer is not familiar with those acronyms then they are, without a doubt, missing out on a platform that would serve them very well and allow them to generate, in real time, targeted prospects (aka: future sales guests) for pennies on the (traditional marketing) dollar….
Let’s say, [...]

-by Scoop
August 5, 2011 — In advertising circles there is there is a strongly held belief that a one (1) percent response to ads (TV, radio, print, web, text, infomercials etc.) is an acceptable ratio. In fact global empires marketing, I mean advertising a plethora of products and services have thrived every well on [...]

-by Scoop
July 29, 2011 — You may recall that very successful advertising campaign by Allstate Insurance that says when you’re insured by them, “You’re in good hands with Allstate”.
What is important to acknowledge about slogans is that when they work they ‘stick’ with folks until those proverbial cows come home.
Which leads me to our [...]

-by Scoop

July 22, 2011 — And what does that have to do with Timeshare Land you ask?

Well, ‘hang’ with me for a moment and I’ll get to the point. First, (translated) “Resistance at Any Price” is the title and theme of what is reportedly the very last article that WW II German Reich Minister and Master Nazi propagandist Joseph Goebbels wrote on April 22nd 1945. [...]

-by Scoop

July 15, 2011 — After all the drug tests are taken, the background checks have been completed, the personal references have been verified, etc. you’ll likely never hear a rep who is being considered for a sales position asked questions such as:
“So tell me, Scoop, being that you are a closer how you would handle this situation? The table was turned to you and you are sitting with a couple [...]

-by Scoop
July 8, 2011 — Now keep in mind we are talking approximately 280 square feet of space for “two Adults”, very basic cable TV, no coffee maker, no mini-fridge, no microwave, no hair dryer, no iron or ironing board, not even a box of Kleenex– and your likely ‘neighbor’ next door could be [...]

-by Scoop
July 1, 2011 — There is a rumor resurfacing again that a class action suit will soon be filed against one or more timeshare developers for over-selling inventory, refusing owner access to their lawful use of accommodations and instead renting out the ‘time’ to John and Mary Q public and for creating unlawful [...]

-by Scoop
June 24, 2011 — While recently strolling down the world famous Las Vegas Blvd one evening and pondering the future of this wonderful industry, I glanced up and saw the PH Towers by Westgate and my very first thought was ‘what a ride’ we’ve all been on for the past several decades!
Then, while [...]

June 17, 2011 — To the targeted and always disbelieving audience the music was strident and almost deafening when the voluptuous soprano, in full regalia, took center stage and began bellowing her aria to the far corners of world, detailing the saga that the timeshare industry is in utter chaos and its glory days are gone forever! Some developers assert that the financial crisis of 2008/09 was the impetus that created the current pandemonium within the glimmering ‘theater’ but the reality is [...]