Loft Apartments and Private Residence Club Complete Tower’s Mixed-Use Offering
Dubai (Feb. 27, 2010) — IFA Hotels & Resorts (IFA HR) has announced the launch of furnished, freehold loft and duplex apartments and the addition of a luxurious Private Residence Club to its Laguna Tower in Dubai. Both products will be serviced and managed by the onsite Mövenpick Hotel & Residence Laguna Tower Dubai, making Laguna Tower a truly mixed-use development.
Werner Burger, President and COO of IFA HR, said: “We saw an excellent opportunity to maximise Laguna Tower’s customer offering by applying our proven formula of mixed-use developments. Its prime location near the metro and in the heart of ‘New Dubai’ made it a natural choice to offer city-lovers a full-service hotel, a variety of residence options, hotel condominium units and a private residence club, all under one roof. It has always been our goal to ensure our customers have a variety of investment, residential and lifestyle options available across our portfolio.”
The 42-story Laguna Tower is situated at the apex of the Jumeirah Lakes Towers development. While the first eight floors of the building comprise a five-star hotel, the top floors now feature the loft and duplex apartments and the Private Residence Club.
Laguna Tower Lofts
The new one bedroom lofts and one and three bedroom duplex apartments, all equipped with a bespoke furniture package, not only offer contemporary living space unique to Dubai, but are also designed to be effortless property investments. Investors choosing to rent their apartments on either a short or long-term basis can leave everything from marketing to maintenance in the capable and reputable hands of the onsite hotel operator. Additionally, owners and their guests have access to all of the hotel’s facilities enabling them to enjoy a truly five-star lifestyle.
Laguna Tower Private Residence Club
Each home in the Laguna Tower Private Residence Club offers owners a luxurious and convenient holiday home serviced by a five-star hotel operator. The beautifully appointed and furnished loft and duplex units are divided into saleable private residence clubs interests. These interests entitle owners to enjoy a minimum of 21 days per year at the Club, as well as unlimited use of additional time available.
Piaras Moriarty, Vice President Client Management with IFA HR, adds: “Private residence clubs are among the fastest growing sectors of the real estate and hospitality industries. With the introduction of the high-end Laguna Tower Private Residence Club, second home shoppers now have an alternative in which they buy only what they will use, while still investing in an appreciating asset. Of course, ultimately, what owners buy is a luxury holiday they can enjoy year after year.”
Ownership in the Laguna Tower Private Residence Club includes a number of outstanding benefits ranging from a concierge who will handle dinner reservations or arrange for a private chef, to picking up groceries, providing room service, nightly turndown and maid’s service. Additionally, owners enjoy an array of quality food and beverage outlets within the hotel, just an elevator ride away. Also within the building and managed by the onsite hotel are a state-of-the-art fitness facility, spa, two swimming pools, 24-hour security and two levels of basement parking.
Craig Smith, General Manager, Mövenpick Hotel & Residence Laguna Tower Dubai commented, “We look forward to working with IFA Hotels & Resorts to deliver the relaxing, rewarding and exclusive experience our loft and private residence club owners deserve. It’s the simple, yet important gestures that make a private residence club feel like a second home; and, it is on these service points that we have every intention of exceeding expectations. For instance, offering complimentary year-round storage, allows us to have favourite photographs, essential items and sports gear put in place at a moment’s notice.”
If owners choose not to use all 21 of their entitled days in the Laguna Tower Private Residence Club, they may exchange their days for stays in luxurious properties around the world through the IFA Collection. Through its master affiliate agreement with The Registry Collection programme, the IFA Collection offers more than 160 exchange properties ranging from tropical island villas in Belize and Disney beach resorts in the US to white-washed mansions in Scotland and opulent country clubs in the Canary Islands.
Burger concluded: “We recently launched private residence clubs in Pattaya, Phuket and Bangkok, enhancing the IFA Collection offering across Thailand. Moving forward, we see a great strategic opportunity to broaden the geographic reach of the IFA Collection through the continued development of private residence clubs across our resorts and properties around the world.”
SOURCE: IFA Hotels & Resorts