Recently named partner Eva Mangas Nightingale will specialize in business development and member retention
DALLAS, TX (Feb. 5, 2010) — Private Club Marketing marks the beginning of a momentous year with several significant company developments. The international company that specializes in marketing strategies for the private club industry recently opened a Dallas office, re-focused its business strategy, named a new partner and relaunched its website.
Private Club Marketing has brought on Eva Mangas Nightingale to focus on new business development and consulting services. A sales and marketing executive, Nightingale previously served as vice president of member relations at Dallas-based ClubCorp, the world leader in private clubs. At ClubCorp, she created and implemented training programs, systems and processes to ensure profitable sales. In her tenure she was responsible for 180 properties, with accountability for $90 million in revenues.
Nightingale has worked with industry-leading companies including Mirage Resorts, Le Meridien, Marriott International, Brinker International and Preferred Restaurant Services. Her areas of expertise include concept design, sales and marketing, restaurant and private club management, branding strategy development and communications.
“Eva is a natural addition to our staff – and a definite plus for our clients,” said Founder/CEO Zack Bates. “She is creative when it comes to driving new revenues in food and beverage, and has a proven track record in improving member retention through member to member connections. By focusing on retention and communication strategies, combined with her operations background, Eva strengthens our commitment to building meaningful relationships with our clients – and growing their businesses.”
This year Private Club Marketing is re-focusing its business strategy on member retention. As a result, the company recently relaunched its website, http://www.privateclubmarketing.com, which is designed to be a resource center for private clubs worldwide. This resource center will help private clubs design their roadmap for member communications and revenue strategies.
Nightingale and Bates will participate in the Club Managers Association of America flagship event – the World Conference on Club Management and Golf Industry Show – in San Diego on Feb. 8. “We look forward to networking with other professionals at this event, the biggest trade association gathering of the industry,” said Nightingale.
For more information, visit http://www.privateclubmarketing.com
About Private Club Marketing
Based in Orange County, California, Private Club Marketing, Inc. combines more than 30 years of experience in member relations, retention, sales, marketing and graphic design to bring its clients strategies and products to assist in establishing member connections and traditions. Private Club Marketing offers support in member retention planning, marketing and communication, member profiles/surveys, member profile roadmaps, and food and beverage strategies.
Eva Mangas Nightingale
Private Club Marketing, Inc.
SOURCE: Private Club Marketing