St Albans, UK (May 7, 2010) — As part of its corporate policy, Seasons Holidays has always given aid to worthwhile charities. Most recently, the company shared its blessings by donating a record £10,000 (over $15,000) to help build homes in developing countries.
In a private ceremony last February, Seasons presented a check addressed to Habitat for Humanity, an organization dedicated to building shelters for the homeless.
Seasons marketing director, Leslie McCann, said “Habitat for Humanity believes that having a safe, decent place to live is essential to people being able to fulfill their potential, as living in poverty housing makes for a life that is insecure, plagued by ill health and the inability to earn an income. In turn, this means that affected families struggle to send their children to school, or pay for healthcare, and leaves them poor, dependent and vulnerable.”
“We were introduced to Habitat for Humanity by GE Money, who have been supporting the charity for many years,” McCann explained. “During a three month period in the Autumn of 2009, Seasons distributed a promotional offer to carefully selected participants, inviting them to learn more about our resorts and enter a competition to win a Seasons Membership. We agreed to make a donation to Habitat for every response, which resulted in the check being presented.”
Ian Walkden, National Director of Habitat for Humanity in the UK, said that “the average cost of a Habitat for Humanity home in the developing world is just £1235 (below $2000), and so the donation from Seasons Holidays represents around 10 homes. We’re very grateful to them and to their customers for this tremendous support.”
The difference between Habitat for Humanity and similar charities is its approach to building a community. The organization makes use of labor, both from volunteers as well as beneficiaries. This does not only help reduce construction costs by up to 25%, it also fosters a sense of community and camaraderie in the rising neighborhood.
Commenting on their choice of charity, McCann said, “We liked the fact that the charity works to empower local community groups all around the world to solve their own housing issues in the way most appropriate for the need. It’s the communities that run the projects, which makes sense as they really understand the need and what is required. Habitat for Humanity supports them with training, funding and guidance, and the opportunity to tap into an international network of housing expertise.”
Habitat for Humanity estimates that over 2 billion people worldwide are in need of general housing. Its participating families are usually expected to pay back the costs involved, at a rate they can afford. These funds are then reused on the next project, so that donations to the charity get used over and over again.
Most recently, the organization has committed to helping 50,000 families affected by the Haiti earthquake in the next five years.
SOURCE: Seasons Holidays