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REMEMBER: Using that ‘Motel 6′ example, or any other budget type properties to illustrate inflation (or accommodations) in relationship to the future costs of ‘renting rooms’, totally degrades the very value and quality of the accommodations and vacationing lifestyle our industry provides timeshare owners.
Instead the savvy Pro should be illustrating the nightly costs of properties such as the ‘Hotel Cala di Volpe’ in Italy that goes for about $28-K per night; the ‘Grand Resort Lagonissi’ in Athens for about $35-K per night or the Penthouse at the ‘Four Seasons’ Hotel in New York running about $36-K per night.
Or drop it down a notch to (e.g.) the Halekulani in Waikiki (which is surround by timeshare properties) where renters can have a 3 night stay at the hotel in a “Luxury suite (2 Bedroom) for $5,445.00 and if they need an extra night or two, they can extend each 24 hours for a mere $1,720 (not including taxes).
Then demonstrate the annual increase (inflation) of those types of properties each year and also compare the ‘ownership’ options (Exchange uses) in those very areas. What the prospect will soon discover is they, too, can travel and vacation in fabulous accommodations at a fraction of the cost of what the wealthy are paying. By comparing ‘inflation’ and ‘use’ in this manner the sales Pro will laugh all the way to the bank!
TODAY’S VIDEO: Fad Gadget (Frank Tovey) – Luxury
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