Recent Survey Shows Revenue Management Key to Success
PASADENA, CA (November 5, 2010, 2010) — LeisureLink, Inc., the leading distribution and revenue management platform for specialty lodging suppliers, released its Vacation Lodging Demand Index for September, showing an atypical September-October monthly decline. Demand for vacation lodging fell 5% from September, reversing 13% increase seen in the same period of 2009.
“We see conflicting trends indicative of wary consumers,” said Steve Reich, Senior Vice President of LeisureLink. “Year over year, the absolute level of demand is up 23%, indicating that the industry is regaining strength. In spite of that overall positive trend, consumer demand declined from September to October. This reversal of the normal seasonal trend suggests that consumers are biding their time before booking winter travel. This is likely to result in continuing price pressure in major ski areas as well as the well-documented long term trend toward last minute bookings.”
“We also see very rapid shifts in market rates, as lodging providers aim to build an early occupancy base. In these conditions, staying on top of changes in market rates is critical. In a recent survey, 90 percent of specialty lodging managers told us that more frequent adjustment of their rates would increase their revenues. The challenge for the industry is finding the time and tools to manage in such a volatile environment.”
The LeisureLink Demand Index measures query volume across its Major Market Access (MMA) platform. The MMA provides distribution on major travel sites such as Travelocity, Orbitz, Priceline, GDS Marketplaces, and LeisureLink’s own ABetterStay.com marketplace. The queries on this network measure demand for Vacation Lodging directly from consumers, as well as from wholesale and travel agent channels. Taken as a whole, the index broadly measures total consumer demand for Vacation Lodging.
The LeisureLink Demand Index™ is derived from the more than 500 million consumer queries processed annually by LeisureLink. The Index includes properties in North America, Mexico, and the Caribbean. LeisureLink clients include vacation rentals, timeshare resorts, and boutique hotels, and their properties encompass ski, beach, and other destinations.
LeisureLink gives specialty lodging properties a decisive advantage online. Delivering a combination of powerful market analytics and reduced client overhead, LeisureLink delivers maximum online revenue for vacation rental properties, timeshare resorts and boutique hotels.
For more information visit www.LeisureLink.com and to view properties go to www.ABetterStay.com.
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Senior Vice President, Sales