Chicago, IL (November 24, 2010) –- Shell Vacations Hospitality, a collection of 23 one-of-a-kind resorts and hotels in popular destinations throughout North America, Canada, and Mexico has received the prestigious Travel Weekly Magellan Silver Award and the HSMAI Adrian Award for its Ultimate Summer Vacation Sweepstakes. The visually compelling and engaging sweepstakes was conceptualized by Hospitality eBusiness Strategies (HeBS), the industry’s leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals.
The Ultimate Summer Vacation contest was created to help generate interest and buzz around the Shell Vacations resorts and offer the consumer a once-and-a-lifetime getaway to the destination of their choice. Additionally, the contest featured questions asking entrants what their summer travel plans were, where they wanted to go, for how long, and more. HeBS worked with Shell Vacations Hospitality to conceptualize, design and launch the ultimate Summer Vacation sweepstakes. The sweepstakes received over 10,000 votes, of which 49% were for Hawaii. The other top destinations were Arizona and California.
The Ultimate Summer Vacation by Shell Vacations Hospitality won the following prestigious awards:
- The Travel Weekly Magellan Silver Award, honoring the best in travel and saluting the outstanding travel professionals behind the business.
- Silver HSMAI Adrian Award, honoring outstanding achievements in advertising, public relations and digital marketing in the travel industry.
“We are so pleased to have received these prestigious awards for the Ultimate Summer Vacation. I think we not only achieved our original goal of increasing the email and mobile opt-in lists but also gained valuable insight into what people really wanted from their summer vacation. We are happy with the outcome and with the talented HeBS team,” said, Shallana Lynn Edwards, Director of eMarketing.
This award-winning sweepstakes, coupled with effective Internet marketing strategies that follow best practices in hotel Internet marketing and direct online distribution, has helped boost revenues for Shell Vacation Hospitality’s summer season, generate incremental online bookings and significantly build the email and mobile opt-in list to be used for future promotions.
About Shell Vacations Hospitality
Shell Vacations Hospitality, a client of Hospitality eBusiness Strategies offers a collection of 23 resorts and hotels in popular destinations throughout the U.S., Canada & Mexico. All of the resorts offer an impressive selection of spacious suites, some with one or two bedrooms, multiple baths and plush living areas. Shell Vacations Hospitality brings you friendly service, superior settings, and an array of year round activities to experience whether you are on a family vacation, a business trip, or on a romantic getaway.
Supported by more than 1,100 hospitality professionals and consistently rated in the nation’s Top 50 Management companies, Shell Vacations Hospitality is the management division for Shell Vacations and handles all resort management responsibilities. Headquartered in Northbrook, Illinois Shell Vacations LLC is one of the nation’s most respected independent vacation ownership developers in the United States with over 1,700 employees serving over 125,000 owners and members.
Karen Buttice, RRP
EVP, Business Development
Shell Vacations Club
847-564-4600 ext 182
Hannah Klodt / Kat Calbes