Las Vegas, NV (December 28, 2010) — Diamond Resorts International® (Diamond), a global leader in the hospitality and vacation ownership industries, has announced that Michael A. Flaskey has joined the company as Senior Vice President, Sales and Marketing, North America, effective January 10, 2011.
Mr. Flaskey has more than 15 years of vacation ownership sales and marketing leadership experience having held the position of Senior Vice President, Sales and Marketing East for Starwood Vacation Ownership, Inc. and Wyndham Vacation Ownership. While at Starwood Vacation Ownership, Inc., Mr. Flaskey was instrumental in rebuilding Orlando sales and marketing from $70 million to $135 million annually and successfully rebuilt Myrtle Beach from $15 million in annual sales to more than $30 million. Mr. Flaskey conducted the recruiting, training and placing of top sales and marketing leadership talent across the country and maintained responsibility for developing and overseeing East Coast Call Centers. During his time at Starwood Vacation Ownership, Inc., Mr. Flaskey received the Innovator of the Year Excellence Award from Starwood Hotels and Resorts Worldwide in 2005 for envisioning, developing and launching the Global SVN Elite Program, a loyalty program designed to reward existing owners for adding additional weeks to their ownership.
Prior to his position at Starwood Vacation Ownership Inc., Mr. Flaskey was the Senior Vice President, Operations for Wyndham Vacation Ownership where he held total responsibility for a combined $400 million in annual revenues. Mr. Flaskey successfully negotiated strategic alliances with the Atlanta Braves, Baltimore Orioles, Cincinnati Reds and Texas Rangers, including exclusive vacation ownership marketing rights to the major league baseball stadiums. He additionally negotiated a strategic alliance with the Trump Hotel and Casino organizations, including exclusive marketing rights for three hotels and casinos.
According to Stephen J. Cloobeck, Chairman and Chief Executive Officer, Diamond Resorts International®, “We are looking forward to welcoming Michael Flaskey and his vast vacation ownership sales and marketing experience to the Diamond community. Michael’s sales expertise and proven success in the marketing industry coupled with Diamond’s existing global footprint and business model will continue to position Diamond as an industry leader in the vacation ownership market.”
Diamond Resorts International®, with global headquarters in Las Vegas, Nev., is one of the largest hospitality companies in the world with more than 177 branded and affiliated resorts and over 24,000 guest beds in 26 countries with destinations throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean, Europe, Asia, Australia and Africa. Offering simplicity, choice and comfort to more than 385,000 owners and members through the branded hospitality service of more than 5,500 team members worldwide, Diamond Resorts International® is dedicated to providing its guests with effortless and relaxing vacation experiences every time, for a lifetime.
Annually, nearly 1.4 million owners, members and guests enjoy the simplicity, choice and comfort Diamond Resorts International® offers through our branded hospitality experience.
About Diamond Resorts Corporation
Diamond Resorts Corporation and its subsidiaries develop, own, operate and manage vacation ownership resorts and, through resort and partner affiliation agreements, provide owners and members with access to 69 managed resorts and 108 affiliated resorts through THE Club® at Diamond Resorts International®.
SOURCE: Diamond Resorts International