Boise, ID (February 16, 2011) –- Mac MacEwan and Ron Frank, marketing and sales experts with decades of professional experience in destination real estate have integrated “the art of marketing and the discipline of sales” to form MacEwan & Frank. The two senior executives are well known separately for successful ventures with clients such as Meriwether Ranch, Whistler Vacation Club, Baldoro Mountain Lodge, Les Saisons Private Residence Resort, Shell Vacations Club, Fairfield Development, Radisson Hotels and Resorts and Cape Codder Residence Club, to name but a few.
According to Mac MacEwan, the two decided it was time to capitalize on the “prevailing economic, demographic and lifestyle trends which signal a rebirth of the second home and retirement home markets in the not-too-distant future.” MacEwan who has more than a decade-and-a-half of specific experience marketing destination real estate, including whole ownership, traditional timeshare, fractional ownership, private residence clubs, mixed-use developments and land products, founded MacEwan and Company Marketing in early 1992. His previous background was with managing award winning campaigns for consumer brands including Nordstrom and the Seattle Mariners. He brings a rare combination of industry experience and, as an owner of fractional real estate himself in Arizona, real world knowledge of the expectations of resort property owners.
“We believe that the desire to own primary or second homes in vacation destinations remains an integral part of the American dream, and it is just a matter of time before that dream again becomes reality for many,” says partner Ron Frank, MS, RRP who has more than 25 years creating and leading successful sales teams in the destination real estate business on four continents. The combined efforts of those talented teams have accounted for nearly one billion dollars in sales. Frank has a formal education and professional background in behavioral sciences which, when combined with myriad advanced sales techniques, provides an extraordinary background in the disciplines of successful relationship selling.
The two believe that marketing and sales are not separate functions and to that point they offer a proprietary Sales+Marketing Audit as part of a work out strategy. The Audit sorts out what has worked and what hasn’t worked for existing developments. From that they select from a wide range of lead generation, follow-up and sale support options that drive response and increased sales efficiency.
To discuss the Sales+Marketing Audit, email Mac MacEwan (mac@MacEwan.com) or Ron Frank (ron@MacEwan.com). For more about their thinking, previous clients, workouts and philosophies visit www.MacEwan.com.
Georgi Bohrod / 619-255-1661
For M & F:
Mac MacEwan / 208-389-1200
Ron Frank / 505-690-1260
SOURCE: MacEwan & Frank