March 25, 2011 — The good people at Disney Vacation Club (DVC) have helped prove a point that I’ve long held, which is that our industry needs to come out of the closet and start boldly professing we are indeed in the vacation business as well as being upfront with purchase costs.
Over the past few weeks I’ve caught parts of a Disney Vacation Club 30-minute infomercial playing on TV touting the usual family vacation benefits (at, of course, DVC and affiliates) etc. Finally, as they continued to urge viewers to call their toll free number, I did just that and was “shocked, shocked, to find…”
The end result of the game plan was to only get some basic information from the caller (me), including mailing address and phone number, etc., which was to be followed by them sending me their marketing materials and I believe contracts/purchase agreements, and so forth.
What I also found very interesting was there was no attempt to get me to attend any presentation (anywhere), that I would be allowed to basically purchase over the phone and that an ‘area’ person/entity (not clear who or what) would (or could) be my ‘follow-up’ contact in case I needed any additional information.
My hunch is that infomercial is playing in specific markets throughout the USA and although I don’t know in what regions or for how long the ads have been (and will continue) running, what I do suspect is that Disney invested a good chunk of change (upfront) just to produce the infomercial, is paying more for the ‘air’ time– and they must be doing so for good cause…
Now, what do you suppose that cause could be in this economy?
As Charlie Sheen might say, if asked: “Doh! WINNING!”
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